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~isPartOf:"Business and Economic Research : BER"
~subject:"Advertising"
~subject:"Comparison"
~subject:"Marktstruktur"
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Business and Economic Research : BER
International journal of advertising : the quarterly review of marketing communications
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Journal of current issues and research in advertising : JCIRA
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History of retailing and consumption
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Journal of marketing communications
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Journal of international consumer marketing
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Services marketing quarterly
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Dresdner Beiträge zur Betriebswirtschaftslehre
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European journal of marketing : EJM
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of global marketing
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Journal of hospitality marketing & management
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Journal of macromarketing : examining the interactions among markets, marketing, and society
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Journal of promotion management : innovations in planning and applied research
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Management science : journal of the Institute for Operations Research and the Management Sciences
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NBER Working Paper
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The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
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The journal of services marketing
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Vierteljahrshefte zur Wirtschaftsforschung
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A Century of Marketing
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American economic journal
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Challenges in an age of dis-engagement
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Commission of Inquiry into the Marketing of Beef and Veal. Research report
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Corporate communications : an international journal
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Utilizing self perception theory to explain social media behavior relative to print advertisement 2-D codes
Roehm, Michelle Lynn
;
Roehm, Harper Andrew
- In:
Business and Economic Research : BER
6
(
2016
)
1
,
pp. 33-45
Persistent link: https://www.econbiz.de/10011452446
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