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~isPartOf:"Business and Economic Research : BER"
~subject:"Consumer behaviour"
~subject:"USA"
~subject:"Zielgruppe"
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Consumer behaviour
USA
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Advertising
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Business and Economic Research : BER
Journal of advertising research
9
Journal of advertising : official publication of the American Academy of Advertising
8
Journal of current issues and research in advertising : JCIRA
8
Journal of marketing communications
7
International journal of advertising : the quarterly review of marketing communications
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Journal of marketing research : JMR
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The journal of media economics
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History of retailing and consumption
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JMM : the international journal on media management
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of fashion marketing and management
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Journal of international consumer marketing
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Europäische Hochschulschriften / 5
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of business research : JBR
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Journal of hospitality marketing & management
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Journal of promotion management : JPM
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Marketing : ZFP ; journal of research and management
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Ross School of Business working paper series
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The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
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The journal of services marketing
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Advances in applied microeconomics : a research annual
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Advances in business marketing : a research annual
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Advertising and violence : concepts and perspectives
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Anspruchsgruppenorientierte Kommunikation : neue Ansätze zu Kunden-, Mitarbeiter- und Unternehmenskommunikation
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Australasian marketing journal
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Brookings papers on economic activity : BPEA
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CEFIR and NES working papers
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Challenges in an age of dis-engagement
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Cutting edge international research
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Department of Management, Università Ca' Foscari Venezia Working Paper
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Discourse, communication and the enterprise : genres and trends : [a selection of papers originally presented at the Fifth Conference on Discourse, Communication and the Enterprise (DICOEN V) held in Milan in September 2009]
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Discourse, identities and genres in corporate communication : sponsorship, advertising and organizational communication
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Discussion papers / Centre for Industrial Economics, Institute of Economics, University of Copenhagen
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Diskussionspapier / Helmut-Schmidt-Universität, Fächergruppe Volkswirtschaftslehre
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Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre
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Utilizing self perception theory to explain social media behavior relative to print advertisement 2-D codes
Roehm, Michelle Lynn
;
Roehm, Harper Andrew
- In:
Business and Economic Research : BER
6
(
2016
)
1
,
pp. 33-45
Persistent link: https://www.econbiz.de/10011452446
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