Ozdemir, Erkan; Kilic, Serkan - In: Business and Economics Research Journal 2 (2011) 2, pp. 41-41
lines and shapes, 4-6 colors in typeface, female figures in photos and expert language in the websites. The findings of this … study reveal how e-marketing executives can harmonize the visualization of websites based on the gender of the targeted … consumers by gender and provides useful information for e-marketing executives. Better understanding of young consumers …