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~isPartOf:"Business environment in India : some aspects"
~isPartOf:"Cutting edge international research"
~isPartOf:"Journal of marketing communications"
~person:"Pelsmacker, Patrick de"
~person:"Wouters, Marijke"
~subject:"Product placement"
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Business environment in India : some aspects
Cutting edge international research
Journal of marketing communications
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Engaging consumers through branded entertainment and convergent media
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ECONIS (ZBW)
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Brand placement in scripted and non-scripted Belgian and US programs on Belgian prime time television
Wouters, Marijke
;
Pelsmacker, Patrick de
- In:
Journal of marketing communications
17
(
2011
)
5
,
pp. 299-318
Persistent link: https://www.econbiz.de/10009423377
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2
Brand placements in movies : the impact of modality, prominence and plot connection on attitude and behavioral intention
Purnawirawan, Nathalia
;
Wouters, Marijke
;
Pelsmacker, …
- In:
Cutting edge international research
,
(pp. 347-361)
.
2010
Persistent link: https://www.econbiz.de/10003985215
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