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~isPartOf:"Business environment in India : some aspects"
~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~isPartOf:"Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan"
~type_genre:"Aufsatz im Buch"
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Film industry
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Filmwirtschaft
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India
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Indien
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Product Placement
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Product placement
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Business environment in India : some aspects
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
Advertising in new formats and media : current research and implications for marketers
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Engaging consumers through branded entertainment and convergent media
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Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
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Digital advertising : theory and research
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The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
3
Breaking new ground in theory and practice
2
Cutting edge international research
2
Medien im Marketing : Optionen der Unternehmenskommunikation
2
Wert und Werte der Marketing-Kommunikation
2
Achieving Business Competitiveness in a Digital Environment : Opportunities in E-commerce and Online Marketing
1
Advancing insights on brand management
1
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Business of bollywood : the changing dimensions
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Challenges in an age of dis-engagement
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Digital transformation, strategic resilience, cyber security and risk management
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E-business and telecommunications : 4th international conference ; revised selected papers
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Enhancing knowledge development in marketing ; Vol. 21
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Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
1
Euromoney encyclopedia of debt finance
1
Handbook of research on transmedia storytelling, audience engagement, and business strategies
1
Handbook on cross-cultural marketing
1
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
1
Handbuch Markenkommunikation : Grundlagen, Konzepte, Fallbeispiele
1
Kampagnen, Kontakte, Konkurrenz : Potentiale der Radiowerbung
1
Kommunikationspolitik im 21. Jahrhundert
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Management-Konzepte für kleine und mittlere Unternehmen : mit 17 Tabellen
1
Marke und digitale Medien : der Wandel des Markenkonzepts im 21. Jahrhundert
1
Marketing in the new global order : challenges and opportunities
1
Praxishandbuch Public Relations : mehr Erfolg für Kommunikationsexperten
1
Strategisches Management für Film- und Fernsehproduktionen : Herausforderungen, Optionen, Kompetenzen
1
The Routledge companion to advertising and promotional culture
1
The advertising and consumer culture reader
1
Verschwimmende Grenzen zwischen Journalismus, Public Relations, Werbung und Marketing : aktuelle Befunde aus Theorie und Praxis
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Ökonomie, Qualität und Management von Unterhaltungsmedien
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Brand placement in films as a marketing exercise
Narang, Tanu
- In:
Business environment in India : some aspects
,
(pp. 239-250)
.
2009
Persistent link: https://www.econbiz.de/10003881924
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