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~isPartOf:"Business ethics quarterly : the journal of the Society for Business Ethics"
~isPartOf:"Corporate communications : an international journal"
~isPartOf:"Corporate social responsibility and environmental management"
~person:"Polonsky, Michael J."
~subject:"Brand management"
~type_genre:"Article in journal"
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Business ethics quarterly : the journal of the Society for Business Ethics
Corporate communications : an international journal
Corporate social responsibility and environmental management
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Addressing the complexities of managing domestic and multinational corporate brands
Khojastehpour, Morteza
;
Ferdous, Ahmed Shahriar
; …
- In:
Corporate communications : an international journal
20
(
2015
)
1
,
pp. 48-62
Persistent link: https://www.econbiz.de/10010513877
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