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~isPartOf:"Business ethics quarterly : the journal of the Society for Business Ethics"
~isPartOf:"Corporate communications : an international journal"
~isPartOf:"International journal of contemporary hospitality management"
~isPartOf:"Working paper series / Bradford University School of Management"
~person:"Tan, Sherry Xiuchang"
~subject:"Brand management"
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Business ethics quarterly : the journal of the Society for Business Ethics
Corporate communications : an international journal
International journal of contemporary hospitality management
Working paper series / Bradford University School of Management
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Event innovation induced corporate branding
Yang, Fiona X.
;
Tan, Sherry Xiuchang
- In:
International journal of contemporary hospitality management
29
(
2017
)
3
,
pp. 862-882
Persistent link: https://www.econbiz.de/10011702095
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