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~isPartOf:"Business ethics quarterly : the journal of the Society for Business Ethics"
~isPartOf:"Corporate communications : an international journal"
~subject:"Brand management"
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Business ethics quarterly : the journal of the Society for Business Ethics
Corporate communications : an international journal
The journal of brand management : an international journal
52
Journal of business research : JBR
19
SpringerLink / Bücher
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The journal of product & brand management
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European journal of marketing : EJM
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International studies of management and organization
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Industrial marketing management : the international journal for industrial and high-tech firms
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Working paper series / Bradford University School of Management
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Harvard business review : HBR
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Innovatives Markenmanagement
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LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
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Marketing intelligence & planning
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Asia Pacific journal of marketing and logistics
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International journal of contemporary hospitality management
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Journal of general management
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Manual of international marketing
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The journal of business & industrial marketing
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The marketing review
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Brand management in emerging markets : theories and practice
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Cogent business & management
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Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
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Family business review : journal of the Family Firm Institute
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Health marketing quarterly
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International journal of hospitality management
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International journal of internet marketing and advertising : IJIMA
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Qualitative market research : an international journal
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Routledge studies in marketing
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Sustainable Marketing Management : Grundlagen und Cases
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Does communicating corporate parent brand heritage help spin-off stock performance?
Bhat, Subodh
;
Burg, Camilla Jane
- In:
Corporate communications : an international journal
16
(
2011
)
1
,
pp. 27-37
Persistent link: https://www.econbiz.de/10008991213
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