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~isPartOf:"Business history"
~isPartOf:"Business strategy and the environment"
~isPartOf:"Journal of East-West business"
~isPartOf:"The journal of brand management : an international journal"
~isPartOf:"The journal of product & brand management"
~person:"Bendoni, Wendy K."
~person:"Faria, Amy A."
~person:"Herstein, Ram"
~person:"Hughes, Mine Üçok"
~person:"Kang, Jiyun"
~person:"Lee, Jung Eun"
~person:"Moog, Petra"
~subject:"Brand"
~subject:"Fashion"
~subject:"Luxury marketing"
~subject:"Luxusgüter"
~subject:"Narrative method"
~subject:"Segmentation"
~subject:"Store brand"
~subject:"Umweltbewusstsein"
~subject:"United States"
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Brand
Fashion
Luxury marketing
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Narrative method
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United States
Consumer behaviour
6
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Brand management
4
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4
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3
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Brand luxury
1
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1
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1
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1
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Disney
1
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Internet
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Bendoni, Wendy K.
Faria, Amy A.
Herstein, Ram
Hughes, Mine Üçok
Kang, Jiyun
Lee, Jung Eun
Moog, Petra
Merlo, Elisabetta
3
Bhaduri, Gargi
2
Dahlén, Marianne
2
Jung, Sojin
2
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2
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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Business history
Business strategy and the environment
Journal of East-West business
The journal of brand management : an international journal
The journal of product & brand management
Journal of Product & Brand Management
2
Journal of Fashion Marketing and Management: An International Journal
1
Journal of business research : JBR
1
Journal of fashion marketing and management
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Qualitative market research : an international journal
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ECONIS (ZBW)
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1
Non-sustainable buying behavior : how the fear of missing out drives purchase intentions in the fast
fashion
industry
Bläse, Richard
;
Filser, Matthias
;
Kraus, Sascha
; …
- In:
Business strategy and the environment
33
(
2024
)
2
,
pp. 626-641
Persistent link: https://www.econbiz.de/10014467304
Saved in:
2
Psychological ownership rather than material consumption : can
fashion
firms' new subscription services become an environmentally sustainable business strategy?
Kang, Jiyun
;
Bissenbina, Assemgul
;
Faria, Amy A.
;
Jang, Jisu
- In:
Business strategy and the environment
33
(
2024
)
3
,
pp. 1592-1609
Persistent link: https://www.econbiz.de/10014513535
Saved in:
3
The effects of a Disney masstige brand collaboration on perceptions of brand luxury : vertical versus horizontal product line extension strategies
Lee, Jung Eun
;
Cho, Jung Rim
- In:
The journal of product & brand management
32
(
2023
)
1
,
pp. 138-156
Persistent link: https://www.econbiz.de/10013552943
Saved in:
4
Visual communication of luxury
fashion
brands on social media : effects of visual complexity and brand familiarity
Lee, Jung Eun
;
Hur, Songyee
;
Watkins, Brandi
- In:
The journal of brand management : an international journal
25
(
2018
)
5
,
pp. 449-462
Persistent link: https://www.econbiz.de/10011919444
Saved in:
5
An experiment on non-luxury
fashion
counterfeit purchase : the effects of brand reputation,
fashion
attributes, and attitudes toward counterfeiting
Park-Paops, Haesun
;
Kang, Jiyun
- In:
The journal of brand management : an international journal
25
(
2018
)
2
,
pp. 185-196
Persistent link: https://www.econbiz.de/10011891326
Saved in:
6
Private and national brand consumers' images of
fashion
stores
Herstein, Ram
;
Gilboa, Shaked
;
Gamliel, Eyal
- In:
The journal of product & brand management
22
(
2013
)
5/6
,
pp. 331-341
Persistent link: https://www.econbiz.de/10010224854
Saved in:
7
Storygiving as a co-creation tool for luxury brands in the age of the internet : a love story by Tiffany and thousands of lovers
Hughes, Mine Üçok
;
Bendoni, Wendy K.
;
Pehlivan, Ekin
- In:
The journal of product & brand management
25
(
2016
)
4
,
pp. 357-364
Persistent link: https://www.econbiz.de/10011607063
Saved in:
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