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~isPartOf:"Business history"
~isPartOf:"Business strategy and the environment"
~isPartOf:"Journal of East-West business"
~isPartOf:"The journal of product & brand management"
~person:"Bendoni, Wendy K."
~person:"Bläse, Richard"
~person:"Faria, Amy A."
~person:"Herstein, Ram"
~person:"Moog, Petra"
~subject:"Narrative Methode"
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Storygiving as a co-creation tool for luxury brands in the age of the internet : a love story by Tiffany and thousands of lovers
Hughes, Mine Üçok
;
Bendoni, Wendy K.
;
Pehlivan, Ekin
- In:
The journal of product & brand management
25
(
2016
)
4
,
pp. 357-364
Persistent link: https://www.econbiz.de/10011607063
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