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~isPartOf:"Business history"
~isPartOf:"Business strategy and the environment"
~isPartOf:"Journal of East-West business"
~isPartOf:"The journal of product & brand management"
~person:"Bendoni, Wendy K."
~person:"Faraoni, Monica"
~person:"Faria, Amy A."
~person:"Herstein, Ram"
~person:"Hughes, Mine Üçok"
~person:"Kim, Sanghee"
~subject:"Brand"
~subject:"Environmental management"
~subject:"Luxury marketing"
~subject:"Luxusgüter"
~subject:"Narrative method"
~subject:"Segmentation"
~subject:"Store brand"
~subject:"Umweltbewusstsein"
~subject:"United States"
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United States
Consumer behaviour
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Fashion
5
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5
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3
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2
Markenartikel
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Bekleidungsindustrie
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Consumer behavior
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Fashion marketing
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Handelsmarke
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1
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Luxury branding
1
Markenimage
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Marketing management
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Marketingmanagement
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Bendoni, Wendy K.
Faraoni, Monica
Faria, Amy A.
Herstein, Ram
Hughes, Mine Üçok
Kim, Sanghee
Bhaduri, Gargi
2
Acuti, Diletta
1
Bissenbina, Assemgul
1
Carranza, Rocío
1
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Business history
Business strategy and the environment
Journal of East-West business
The journal of product & brand management
Journal of Product & Brand Management
2
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
1
The art of digital marketing for fashion and luxury brands : market spaces and marketplaces
1
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ECONIS (ZBW)
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1
Psychological ownership rather than material consumption : can
fashion
firms' new subscription services become an environmentally sustainable business strategy?
Kang, Jiyun
;
Bissenbina, Assemgul
;
Faria, Amy A.
;
Jang, Jisu
- In:
Business strategy and the environment
33
(
2024
)
3
,
pp. 1592-1609
Persistent link: https://www.econbiz.de/10014513535
Saved in:
2
Solving the luxury
fashion
and sustainable development "oxymoron" : a cross-cultural analysis of green luxury consumption enablers and disablers
Carranza, Rocío
;
Zollo, Lamberto
;
Diaz, Estrella
; …
- In:
Business strategy and the environment
32
(
2023
)
4
,
pp. 2399-2419
Persistent link: https://www.econbiz.de/10014328944
Saved in:
3
An expansion of the brand and message framing effects on smart health-care clothing
Woo, Hongjoo
;
Kim, Sanghee
- In:
The journal of product & brand management
31
(
2022
)
4
,
pp. 622-636
Persistent link: https://www.econbiz.de/10013393666
Saved in:
4
Private and national brand consumers' images of
fashion
stores
Herstein, Ram
;
Gilboa, Shaked
;
Gamliel, Eyal
- In:
The journal of product & brand management
22
(
2013
)
5/6
,
pp. 331-341
Persistent link: https://www.econbiz.de/10010224854
Saved in:
5
Storygiving as a co-creation tool for luxury brands in the age of the internet : a love story by Tiffany and thousands of lovers
Hughes, Mine Üçok
;
Bendoni, Wendy K.
;
Pehlivan, Ekin
- In:
The journal of product & brand management
25
(
2016
)
4
,
pp. 357-364
Persistent link: https://www.econbiz.de/10011607063
Saved in:
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