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~isPartOf:"Business history"
~isPartOf:"Business strategy and the environment"
~isPartOf:"Journal of East-West business"
~isPartOf:"The journal of product & brand management"
~person:"Bendoni, Wendy K."
~person:"Faraoni, Monica"
~person:"Gilboa, Shaked"
~person:"Ha-Brookshire, Jung E."
~person:"Kim, Sanghee"
~person:"Lebcir, Mohamed"
~subject:"Brand schema"
~subject:"Konsumentenverhalten"
~subject:"Sustainability"
~subject:"Umweltbewusstsein"
~subject:"United States"
~type:"article"
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Brand schema
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Bendoni, Wendy K.
Faraoni, Monica
Gilboa, Shaked
Ha-Brookshire, Jung E.
Kim, Sanghee
Lebcir, Mohamed
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Business history
Business strategy and the environment
Journal of East-West business
The journal of product & brand management
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
1
Journal of fashion marketing and management
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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The art of digital marketing for fashion and luxury brands : market spaces and marketplaces
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1
Solving the luxury
fashion
and sustainable development "oxymoron" : a cross-cultural analysis of green luxury consumption enablers and disablers
Carranza, Rocío
;
Zollo, Lamberto
;
Diaz, Estrella
; …
- In:
Business strategy and the environment
32
(
2023
)
4
,
pp. 2399-2419
Persistent link: https://www.econbiz.de/10014328944
Saved in:
2
An expansion of the brand and message framing effects on smart health-care clothing
Woo, Hongjoo
;
Kim, Sanghee
- In:
The journal of product & brand management
31
(
2022
)
4
,
pp. 622-636
Persistent link: https://www.econbiz.de/10013393666
Saved in:
3
Does size matter? : an exploration of the role of body size on brand image perceptions
Watson, Anna
;
Lecki, Natascha Katharina
;
Lebcir, Mohamed
- In:
The journal of product & brand management
24
(
2015
)
3
,
pp. 252-262
Persistent link: https://www.econbiz.de/10011378288
Saved in:
4
Gender differences in information processing and transparency : cases of apparel brands' social responsibility claims
Bhaduri, Gargi
;
Ha-Brookshire, Jung E.
- In:
The journal of product & brand management
24
(
2015
)
5
,
pp. 504-517
Persistent link: https://www.econbiz.de/10011443034
Saved in:
5
Private and national brand consumers' images of
fashion
stores
Herstein, Ram
;
Gilboa, Shaked
;
Gamliel, Eyal
- In:
The journal of product & brand management
22
(
2013
)
5/6
,
pp. 331-341
Persistent link: https://www.econbiz.de/10010224854
Saved in:
6
Storygiving as a co-creation tool for luxury brands in the age of the internet : a love story by Tiffany and thousands of lovers
Hughes, Mine Üçok
;
Bendoni, Wendy K.
;
Pehlivan, Ekin
- In:
The journal of product & brand management
25
(
2016
)
4
,
pp. 357-364
Persistent link: https://www.econbiz.de/10011607063
Saved in:
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