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~isPartOf:"Business history"
~isPartOf:"Business strategy and the environment"
~isPartOf:"Journal of East-West business"
~isPartOf:"The journal of product & brand management"
~person:"Bendoni, Wendy K."
~person:"Faria, Amy A."
~person:"Ha-Brookshire, Jung E."
~person:"Hughes, Mine Üçok"
~person:"Kang, Jiyun"
~person:"Moog, Petra"
~subject:"Luxury marketing"
~subject:"Luxusgüter"
~subject:"Segmentation"
~subject:"Store brand"
~subject:"Umweltbewusstsein"
~subject:"United States"
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Luxury marketing
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Bendoni, Wendy K.
Faria, Amy A.
Ha-Brookshire, Jung E.
Hughes, Mine Üçok
Kang, Jiyun
Moog, Petra
Bhaduri, Gargi
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Business history
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The journal of product & brand management
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Journal of Product & Brand Management
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Gender differences in information processing and transparency : cases of apparel brands' social responsibility claims
Bhaduri, Gargi
;
Ha-Brookshire, Jung E.
- In:
The journal of product & brand management
24
(
2015
)
5
,
pp. 504-517
Persistent link: https://www.econbiz.de/10011443034
Saved in:
2
Storygiving as a co-creation tool for luxury brands in the age of the internet : a love story by Tiffany and thousands of lovers
Hughes, Mine Üçok
;
Bendoni, Wendy K.
;
Pehlivan, Ekin
- In:
The journal of product & brand management
25
(
2016
)
4
,
pp. 357-364
Persistent link: https://www.econbiz.de/10011607063
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