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~isPartOf:"Business history"
~isPartOf:"Business strategy and the environment"
~isPartOf:"Journal of East-West business"
~isPartOf:"The journal of product & brand management"
~person:"Gilboa, Shaked"
~person:"Ha-Brookshire, Jung E."
~person:"Hughes, Mine Üçok"
~person:"Lebcir, Mohamed"
~subject:"Brand image"
~subject:"Konsumentenverhalten"
~subject:"Umweltbewusstsein"
~subject:"United States"
~type_genre:"Article in journal"
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Brand image
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Consumer behaviour
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4
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3
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3
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2
Markenimage
2
Bekleidungsindustrie
1
Betriebsgröße
1
Body size
1
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Gilboa, Shaked
Ha-Brookshire, Jung E.
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Lebcir, Mohamed
Bhaduri, Gargi
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Business history
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Journal of East-West business
The journal of product & brand management
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Qualitative market research : an international journal
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ECONIS (ZBW)
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Does size matter? : an exploration of the role of body size on brand image perceptions
Watson, Anna
;
Lecki, Natascha Katharina
;
Lebcir, Mohamed
- In:
The journal of product & brand management
24
(
2015
)
3
,
pp. 252-262
Persistent link: https://www.econbiz.de/10011378288
Saved in:
2
Gender differences in information processing and transparency : cases of apparel brands' social responsibility claims
Bhaduri, Gargi
;
Ha-Brookshire, Jung E.
- In:
The journal of product & brand management
24
(
2015
)
5
,
pp. 504-517
Persistent link: https://www.econbiz.de/10011443034
Saved in:
3
Private and national brand consumers' images of
fashion
stores
Herstein, Ram
;
Gilboa, Shaked
;
Gamliel, Eyal
- In:
The journal of product & brand management
22
(
2013
)
5/6
,
pp. 331-341
Persistent link: https://www.econbiz.de/10010224854
Saved in:
4
Storygiving as a co-creation tool for luxury brands in the age of the internet : a love story by Tiffany and thousands of lovers
Hughes, Mine Üçok
;
Bendoni, Wendy K.
;
Pehlivan, Ekin
- In:
The journal of product & brand management
25
(
2016
)
4
,
pp. 357-364
Persistent link: https://www.econbiz.de/10011607063
Saved in:
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