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~isPartOf:"Business history"
~isPartOf:"Business strategy and the environment"
~isPartOf:"Journal of East-West business"
~isPartOf:"The journal of product & brand management"
~person:"Kim, Sanghee"
~person:"Lebcir, Mohamed"
~subject:"Konsumentenverhalten"
~subject:"Umweltbewusstsein"
~subject:"United States"
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Konsumentenverhalten
Umweltbewusstsein
United States
Consumer behaviour
2
Fashion
2
Fashion marketing
2
Mode
2
Advertising effects
1
Bekleidungsindustrie
1
Betriebsgröße
1
Body size
1
Brand
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Brand image
1
Brand management
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Brand name
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Brand personality
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Clothing industry
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Consumer behavior
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Firm size
1
Markenartikel
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Markenführung
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Markenimage
1
Marketing management
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Marketingmanagement
1
Message framing
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Product management
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Prospect Theory
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Prospect theory
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Smart clothing
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User imagery
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Kim, Sanghee
Lebcir, Mohamed
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Business history
Business strategy and the environment
Journal of East-West business
The journal of product & brand management
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ECONIS (ZBW)
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An expansion of the brand and message framing effects on smart health-care clothing
Woo, Hongjoo
;
Kim, Sanghee
- In:
The journal of product & brand management
31
(
2022
)
4
,
pp. 622-636
Persistent link: https://www.econbiz.de/10013393666
Saved in:
2
Does size matter? : an exploration of the role of body size on brand image perceptions
Watson, Anna
;
Lecki, Natascha Katharina
;
Lebcir, Mohamed
- In:
The journal of product & brand management
24
(
2015
)
3
,
pp. 252-262
Persistent link: https://www.econbiz.de/10011378288
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