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~isPartOf:"Business history"
~isPartOf:"Journal of East-West business"
~isPartOf:"Journal of fashion marketing and management"
~isPartOf:"The journal of product & brand management"
~person:"Bendoni, Wendy K."
~person:"Clark, Ronald A."
~person:"Faria, Amy A."
~person:"Herstein, Ram"
~person:"Hughes, Mine Üçok"
~person:"Kang, Jiyun"
~person:"Moog, Petra"
~person:"Thomas, Jane Boyd"
~subject:"Luxury marketing"
~subject:"Luxusgüter"
~subject:"Segmentation"
~subject:"Store brand"
~subject:"Umweltbewusstsein"
~subject:"United States"
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Luxury marketing
Luxusgüter
Segmentation
Store brand
Umweltbewusstsein
United States
Consumer behaviour
7
Fashion
7
Konsumentenverhalten
7
Mode
7
Brand management
3
Markenführung
3
USA
3
Luxury goods
2
Social Web
2
Social web
2
Brand
1
Brand consciousness
1
Brand image
1
Brand influence
1
Co-creation
1
Consumption motivation
1
Customer integration
1
Designation of origin
1
Elderly people
1
Frauen
1
Generation Y consumers
1
Handelsmarke
1
Herkunftsbezeichnung
1
Internet
1
Internet marketing
1
Kundenintegration
1
Luxury branding
1
Luxury fashion
1
Markenartikel
1
Markenimage
1
Narrative Methode
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Narrative method
1
National brand
1
Online-Marketing
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Personality psychology
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6
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Bendoni, Wendy K.
Clark, Ronald A.
Faria, Amy A.
Herstein, Ram
Hughes, Mine Üçok
Kang, Jiyun
Moog, Petra
Thomas, Jane Boyd
Phau, Ian
3
Bhaduri, Gargi
2
Ha-Brookshire, Jung E.
2
Jain, Sheetal
2
Johnson, Kim K. P.
2
Kim, Eundeok
2
Kinley, Tammy R.
2
Lee, Yuri
2
Seock, Yoo-kyoung
2
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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Business history
Journal of East-West business
Journal of fashion marketing and management
The journal of product & brand management
Journal of Product & Brand Management
2
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ECONIS (ZBW)
6
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1
Luxury
fashion
consumption and Generation Y consumers : self, brand consciousness, and consumption motivations
Giovannini, Sarah
;
Xu, Yingjiao
;
Thomas, Jane Boyd
- In:
Journal of fashion marketing and management
19
(
2015
)
1
,
pp. 22-40
Persistent link: https://www.econbiz.de/10011299345
Saved in:
2
Private and national brand consumers' images of
fashion
stores
Herstein, Ram
;
Gilboa, Shaked
;
Gamliel, Eyal
- In:
The journal of product & brand management
22
(
2013
)
5/6
,
pp. 331-341
Persistent link: https://www.econbiz.de/10010224854
Saved in:
3
Storygiving as a co-creation tool for luxury brands in the age of the internet : a love story by Tiffany and thousands of lovers
Hughes, Mine Üçok
;
Bendoni, Wendy K.
;
Pehlivan, Ekin
- In:
The journal of product & brand management
25
(
2016
)
4
,
pp. 357-364
Persistent link: https://www.econbiz.de/10011607063
Saved in:
4
Self-concept and the
fashion
behavior of women over 50
Peters, Cara Okleshen
;
Shelton, Jeremy A.
;
Thomas, Jane Boyd
- In:
Journal of fashion marketing and management
15
(
2011
)
3
,
pp. 291-305
Persistent link: https://www.econbiz.de/10009268747
Saved in:
5
Hedonic and utilitarian shopping motivations of
fashion
leadership
Kang, Jiyun
;
Park-Poaps, Haesun
- In:
Journal of fashion marketing and management
14
(
2010
)
2
,
pp. 312-328
Persistent link: https://www.econbiz.de/10003985993
Saved in:
6
An analysis of factors affecting
fashion
opinion leadership and
fashion
opinion seeking
Goldsmith, Ronald E.
;
Clark, Ronald A.
- In:
Journal of fashion marketing and management
12
(
2008
)
3
,
pp. 308-322
Persistent link: https://www.econbiz.de/10003761543
Saved in:
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