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~isPartOf:"Business history"
~isPartOf:"Journal of East-West business"
~isPartOf:"The journal of product & brand management"
~person:"Czarnecka, Barbara"
~person:"Gilboa, Shaked"
~person:"Ha-Brookshire, Jung E."
~person:"Lebcir, Mohamed"
~subject:"Betriebsgröße"
~subject:"Consumer behaviour"
~subject:"Konsumentenverhalten"
~subject:"Markenführung"
~subject:"Umweltbewusstsein"
~subject:"United States"
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Betriebsgröße
Consumer behaviour
Konsumentenverhalten
Markenführung
Umweltbewusstsein
United States
Fashion
4
Mode
4
Brand image
3
Brand management
3
Markenimage
3
Fashion marketing
2
Bekleidungsindustrie
1
Body size
1
Brand equity
1
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1
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1
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Clothing industry
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Corporate Social Responsibility
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Designation of origin
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Fair labor
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Firm size
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Geschlecht
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Handelsmarke
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Czarnecka, Barbara
Gilboa, Shaked
Ha-Brookshire, Jung E.
Lebcir, Mohamed
Bhaduri, Gargi
2
Bendoni, Wendy K.
1
Cho, Jung Rim
1
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1
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1
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Business history
Journal of East-West business
The journal of product & brand management
Journal of fashion marketing and management
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ECONIS (ZBW)
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1
Effects of social media brand-related content on
fashion
products buying behaviour : a moderated mediation model
Schivinski, Bruno
;
Pontes, Nicolas
;
Czarnecka, Barbara
; …
- In:
The journal of product & brand management
31
(
2022
)
7
,
pp. 1047-1062
Persistent link: https://www.econbiz.de/10013429018
Saved in:
2
Does size matter? : an exploration of the role of body size on brand image perceptions
Watson, Anna
;
Lecki, Natascha Katharina
;
Lebcir, Mohamed
- In:
The journal of product & brand management
24
(
2015
)
3
,
pp. 252-262
Persistent link: https://www.econbiz.de/10011378288
Saved in:
3
Gender differences in information processing and transparency : cases of apparel brands' social responsibility claims
Bhaduri, Gargi
;
Ha-Brookshire, Jung E.
- In:
The journal of product & brand management
24
(
2015
)
5
,
pp. 504-517
Persistent link: https://www.econbiz.de/10011443034
Saved in:
4
Private and national brand consumers' images of
fashion
stores
Herstein, Ram
;
Gilboa, Shaked
;
Gamliel, Eyal
- In:
The journal of product & brand management
22
(
2013
)
5/6
,
pp. 331-341
Persistent link: https://www.econbiz.de/10010224854
Saved in:
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