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~isPartOf:"Business history"
~isPartOf:"Journal of East-West business"
~isPartOf:"The journal of product & brand management"
~subject:"Betriebsgröße"
~subject:"Consumer behaviour"
~subject:"Konsumentenverhalten"
~subject:"Umweltbewusstsein"
~subject:"United States"
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Betriebsgröße
Consumer behaviour
Konsumentenverhalten
Umweltbewusstsein
United States
Fashion
30
Mode
30
Bekleidungsindustrie
15
Clothing industry
15
Brand management
13
Markenführung
13
Fashion marketing
6
Brand
5
Brand image
5
Business history
5
Luxury goods
5
Luxusgüter
5
Markenartikel
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Markenimage
5
Textile distribution
5
Textilhandel
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USA
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Unternehmensgeschichte
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France
4
Frankreich
4
Großbritannien
4
Internet marketing
4
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Italy
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Online-Marketing
4
Textile industry
4
Textilindustrie
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4
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Herkunftsbezeichnung
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Marketing management
3
Marketingmanagement
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3
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3
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15
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Bhaduri, Gargi
2
Bendoni, Wendy K.
1
Cox, Howard
1
Czarnecka, Barbara
1
Dahlén, Marianne
1
De Vita, Jennifer
1
Font, Lourdes M.
1
Gamliel, Eyal
1
Gilboa, Shaked
1
Ha-Brookshire, Jung E.
1
Herstein, Ram
1
Hughes, Mine Üçok
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Ivens, Stefan
1
Jung, Jaehee
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Jung, Sojin
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1
Lebcir, Mohamed
1
Lecki, Natascha Katharina
1
Mao, Wen
1
Mowatt, Simon
1
Pehlivan, Ekin
1
Pontes, Nicolas
1
Schaarschmidt, Mario
1
Schivinski, Bruno
1
Shen, Dong
1
Sihvonen, Jenniina
1
Stanforth, Nancy
1
Stavropoulos, Vasileios
1
Tranavičiūtė, Brigita
1
Turunen, Linda Lisa Maria
1
Walsh, Cianfranco
1
Watson, Anna
1
Wei, Xiaoyong
1
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Business history
Journal of East-West business
The journal of product & brand management
Journal of fashion marketing and management
156
Journal of retailing and consumer services
77
Journal of Fashion Marketing and Management: An International Journal
47
Journal of business research : JBR
46
Journal of global fashion marketing : JGfM
35
International journal of consumer studies
30
International journal of retail & distribution management
26
The international review of retail, distribution and consumer research
21
Young consumers : insight and ideas for responsible marketers
17
Asia Pacific journal of marketing and logistics
16
Cogent business & management
15
International journal of retail and distribution management
13
International Journal of Retail & Distribution Management
12
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
11
Psychology & marketing
11
The journal of brand management : an international journal
10
International journal of business and globalisation : IJBG
9
Journal of Islamic marketing
9
Journal of consumer research : JCR ; an interdisciplinary bimonthly
7
Cleaner and responsible consumption
6
Fashion Marketing in Emerging Economies Volume II : South American, Asian and African Perspectives
6
International journal of advertising : the review of marketing communications
6
Journal of Fashion Marketing and Management
6
Journal of global marketing
6
Journal of international consumer marketing
6
Qualitative market research : an international journal
6
Springer eBook Collection
6
Sustainability in fashion : a cradle to upcycle approach
6
The art of digital marketing for fashion and luxury brands : market spaces and marketplaces
6
Business strategy and the environment
5
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
5
European Journal of Marketing
5
Fashion Marketing in Emerging Economies Volume I : Brand, Consumer and Sustainability Perspectives
5
Global business review
5
International journal of electronic marketing and retailing : IJEMR
5
International journal of production research
5
Journal of marketing management : MM
5
Journal of promotion management : innovations in planning and applied research
5
SpringerLink / Bücher
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ECONIS (ZBW)
15
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1
Benefit appeals and perceived corporate hypocrisy : implications for the CSR performance of fast
fashion
brands
Wei, Xiaoyong
;
Jung, Sojin
- In:
The journal of product & brand management
31
(
2022
)
2
,
pp. 206-217
Persistent link: https://www.econbiz.de/10013164309
Saved in:
2
An expansion of the brand and message framing effects on smart health-care clothing
Woo, Hongjoo
;
Kim, Sanghee
- In:
The journal of product & brand management
31
(
2022
)
4
,
pp. 622-636
Persistent link: https://www.econbiz.de/10013393666
Saved in:
3
Dreaming of the West : the power of the brand in Soviet Lithuania : 1960s-1980s
Tranavičiūtė, Brigita
- In:
Business history
62
(
2020
)
1
,
pp. 179-195
Persistent link: https://www.econbiz.de/10012181785
Saved in:
4
Effects of social media brand-related content on
fashion
products buying behaviour : a moderated mediation model
Schivinski, Bruno
;
Pontes, Nicolas
;
Czarnecka, Barbara
; …
- In:
The journal of product & brand management
31
(
2022
)
7
,
pp. 1047-1062
Persistent link: https://www.econbiz.de/10013429018
Saved in:
5
To (or not to) label products as artisanal : effect of
fashion
involvement on customer perceived value
Bhaduri, Gargi
;
Stanforth, Nancy
- In:
The journal of product & brand management
26
(
2017
)
2
,
pp. 177-189
Persistent link: https://www.econbiz.de/10011700753
Saved in:
6
Effects of customer-based corporate reputation on perceived risk and relational outcomes : empirical evidence from gender moderation in
fashion
retailing
Walsh, Cianfranco
;
Schaarschmidt, Mario
;
Ivens, Stefan
- In:
The journal of product & brand management
26
(
2017
)
3
,
pp. 227-238
Persistent link: https://www.econbiz.de/10011744447
Saved in:
7
As good as new : valuing
fashion
brands in the online second-hand markets
Sihvonen, Jenniina
;
Turunen, Linda Lisa Maria
- In:
The journal of product & brand management
25
(
2016
)
3
,
pp. 285-295
Persistent link: https://www.econbiz.de/10011548798
Saved in:
8
Does size matter? : an exploration of the role of body size on brand image perceptions
Watson, Anna
;
Lecki, Natascha Katharina
;
Lebcir, Mohamed
- In:
The journal of product & brand management
24
(
2015
)
3
,
pp. 252-262
Persistent link: https://www.econbiz.de/10011378288
Saved in:
9
Gender differences in information processing and transparency : cases of apparel brands' social responsibility claims
Bhaduri, Gargi
;
Ha-Brookshire, Jung E.
- In:
The journal of product & brand management
24
(
2015
)
5
,
pp. 504-517
Persistent link: https://www.econbiz.de/10011443034
Saved in:
10
Private and national brand consumers' images of
fashion
stores
Herstein, Ram
;
Gilboa, Shaked
;
Gamliel, Eyal
- In:
The journal of product & brand management
22
(
2013
)
5/6
,
pp. 331-341
Persistent link: https://www.econbiz.de/10010224854
Saved in:
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