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~isPartOf:"Business horizons"
~isPartOf:"Corporate communications : an international journal"
~isPartOf:"Journal of business research : JBR"
~source:"econis"
~subject:"Communication"
~subject:"Customer integration"
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Search: subject_exact:"Soziale Medien"
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Communication
Customer integration
Social Web
594
Social web
594
Internet marketing
248
Online-Marketing
248
Consumer behaviour
239
Konsumentenverhalten
239
Social media
187
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Harrigan, Paul
3
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Business horizons
Corporate communications : an international journal
Journal of business research : JBR
Journal of retailing and consumer services
26
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
23
Journal of communication management : an international journal
16
Technological forecasting & social change : an international journal
14
Industrial marketing management : the international journal for industrial and high-tech firms
13
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
12
The journal of brand management : an international journal
12
International journal of technology marketing : IJTMkt
11
Journal of strategic marketing
11
Information systems research : ISR
10
International journal of internet marketing and advertising : IJIMA
10
International journal of networking and virtual organisations : IJNVO
10
Journal of promotion management : innovations in planning and applied research
9
The journal of product & brand management
9
Journal of advertising research
8
Journal of management information systems : JMIS
8
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
8
Psychology & marketing
8
SpringerLink / Bücher
8
International journal of business communication : IJBC ; a publication of the Association of Business Communication
7
International journal of contemporary hospitality management
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of marketing communications
7
The journal of product innovation management : an international publication of the Product Development & Management Association
7
The journal of services marketing
7
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
6
Journal of internet commerce
6
Journal of marketing management : MM
6
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
6
Marketing intelligence & planning
6
Research
6
Research policy : policy, management and economic studies of science, technology and innovation
6
The journal of business & industrial marketing
6
Tourism management : research, policies, practice
6
Asia Pacific journal of marketing and logistics
5
Contemporary issues in social media marketing
5
Corporate reputation review : an international journal
5
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ECONIS (ZBW)
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1
Fueling user engagement in virtual CSR co-creation with mental simulation : a cognitive appraisal perspective
Zhou, Fei
;
Zhang, Na
;
Mou, Jian
;
Zhang, Qin
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014547276
Saved in:
2
The effect of subscriptions on customer engagement
Wu, Banggang
;
Guo, Gengxuan
;
Luo, Peng
- In:
Journal of business research : JBR
178
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014552022
Saved in:
3
Editorial: virtual communication, organisational reputation and (mis)trust
Topic, Martina
- In:
Corporate communications : an international journal
28
(
2023
)
5
,
pp. 685-691
Persistent link: https://www.econbiz.de/10014334580
Saved in:
4
Pandemic messaging to connect or to sell? : B2B messaging strategies on LinkedIn regarding COVID-19
Brewer, Steven
;
Imes, Rebecca
- In:
Corporate communications : an international journal
28
(
2023
)
5
,
pp. 692-706
Persistent link: https://www.econbiz.de/10014334582
Saved in:
5
Unlocking digital servitization : a conceptualization of value co-creation capabilities
Struwe, Sascha
;
Slepniov, Dmitrij
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014299292
Saved in:
6
Virtual interactions and sports viewing on social live streaming platforms : the role of co-creation experiences, platform involvement, and follow status
Qian, Tyreal Yizhou
;
Seifried, Chad
- In:
Journal of business research : JBR
162
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014302574
Saved in:
7
Prosumers' intention to co-create business value and the moderating role of digital media usage
Chatterjee, Sheshadri
;
Mariani, Marcello M.
;
Wamba, …
- In:
Journal of business research : JBR
163
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014303697
Saved in:
8
Empowerment of human brands : brand meaning co-creation on digital engagement platforms
Anderski, Matthias
;
Griebel, Lars
;
Stegmann, Pascal
; …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014380319
Saved in:
9
Customer engagement with digitalized interactive platforms in retailing
Roy, Sanjit
;
Gaganpreet Singh
;
Sadeque, Saalem
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014303995
Saved in:
10
People want to see people? : personalization on Facebook as a tool for corporate communications
Denner, Nora
;
Schneider, Hannah
- In:
Corporate communications : an international journal
28
(
2023
)
1
,
pp. 30-47
Persistent link: https://www.econbiz.de/10013553996
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