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~isPartOf:"International journal of retail and distribution management"
~subject:"Internet marketing"
~subject:"Marketingmanagement"
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Business horizons
International journal of retail and distribution management
Journal of retailing and consumer services
13
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12
Psychology & marketing
6
International journal of hospitality management
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Arbeitspapier / HHL, Leipzig Graduate School of Management
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
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Alles Marketing oder was? : Wie Marketing zentrale Unternehmenswerte im 21. Jahrhundert schafft!
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1
Engaging the customer with augmented reality and employee services to enhance equity and loyalty
Butt, Asad
;
Ahmad, Hassan
;
Ali, Fayaz
;
Muzaffar, Asif
; …
- In:
International journal of retail and distribution management
51
(
2023
)
5
,
pp. 629-652
Persistent link: https://www.econbiz.de/10014281091
Saved in:
2
Augmented reality in retail : a systematic review of research foci and future research agenda
Chen, Ruofei
;
Perry, Patsy
;
Boardman, Rosy
;
McCormick, Helen
- In:
International journal of retail and distribution management
50
(
2022
)
4
,
pp. 498-518
Persistent link: https://www.econbiz.de/10013398045
Saved in:
3
Augmented reality in online retailing : a systematic review and research agenda
Kumar, Harish
- In:
International journal of retail and distribution management
50
(
2022
)
4
,
pp. 537-559
Persistent link: https://www.econbiz.de/10013398065
Saved in:
4
Augmented reality's perceived immersion effect on the customer shopping process : decision-making quality and privacy concerns
Sengupta, Aniket
;
Cao, Lanlan
- In:
International journal of retail and distribution management
50
(
2022
)
8/9
,
pp. 1039-1061
Persistent link: https://www.econbiz.de/10013398151
Saved in:
5
Exploring the role of augmented reality in online impulse behaviour
Kumar, Harish
;
Srivastava, Ritu
- In:
International journal of retail and distribution management
50
(
2022
)
10
,
pp. 1281-1301
Persistent link: https://www.econbiz.de/10013407345
Saved in:
6
False idols : unpacking the opportunities and challenges of falsity in the context of virtual influencers
Sands, Sean
;
Ferraro, Carla
;
Demsar, Vlad
;
Chandler, Garreth
- In:
Business horizons
65
(
2022
)
6
,
pp. 777-788
Persistent link: https://www.econbiz.de/10013438550
Saved in:
7
Flatlined : combatting the death of retail stores
Berman, Barry
- In:
Business horizons
62
(
2019
)
1
,
pp. 75-82
Persistent link: https://www.econbiz.de/10011995667
Saved in:
8
Solving the crisis of immediacy : how digital technology can transform the customer experience
Parise, Salvatore
;
Guinan, Patricia J.
;
Kafka, Ron
- In:
Business horizons
59
(
2016
)
4
,
pp. 411-420
Persistent link: https://www.econbiz.de/10011514824
Saved in:
9
Augmented reality : designing immersive experiences that maximize consumer engagement
Scholz, Joachim
;
Smith, Andrew N.
- In:
Business horizons
59
(
2016
)
2
,
pp. 149-161
Persistent link: https://www.econbiz.de/10011451873
Saved in:
10
Users of the world, unite! : the challenges and opportunities of social media
Kaplan, Andreas M.
;
Haenlein, Michael
- In:
Business horizons
53
(
2010
)
1
,
pp. 59-68
Persistent link: https://www.econbiz.de/10003953180
Saved in:
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