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~isPartOf:"Journal of consumer affairs : official publication of the American Council on Consumer Interests"
~person:"Abratt, Russell"
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Search: ("Competition policy" OR "EU" OR "International trade" OR "Merger control" OR "Trade policy" OR "USA") AND NOT isPartOf:Intereconomics
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Business horizons
Journal of consumer affairs : official publication of the American Council on Consumer Interests
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Building a human brand : brand anthropomorphism unravelled
Portal, Sivan
;
Abratt, Russell
;
Bendixen, Michael
- In:
Business horizons
61
(
2018
)
3
,
pp. 367-374
Persistent link: https://www.econbiz.de/10011866290
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