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~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
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Search: "Customer relationship management"
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Beziehungsmarketing
264
Relationship marketing
264
Consumer behaviour
126
Konsumentenverhalten
126
Customer satisfaction
63
Kundenzufriedenheit
63
Dienstleistungsqualität
56
Service quality
56
Social Web
50
Social web
50
Internet marketing
44
Online-Marketing
44
Customer value
33
Kundenwert
33
Customer integration
31
Kundenintegration
31
Brand management
30
Markenführung
30
Dienstleistungssektor
24
Service industry
24
USA
23
United States
23
Customer service
22
Kundenservice
22
Marketing management
22
Marketingmanagement
22
Social media
21
Beschwerdemanagement
20
Complaint management
20
Brand image
19
Markenimage
19
Viral marketing
18
Virales Marketing
18
Online retailing
16
Online-Handel
16
Betriebliche Wertschöpfung
15
Brand
15
Services
15
Value creation
15
Dienstleistung
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264
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Verhoef, Peter C.
10
Eisingerich, Andreas B
7
Malthouse, Edward C.
6
Brodie, Roderick J.
5
Hollebeek, Linda D.
5
Sesé, F. Javier
5
Beatty, Sharon E.
4
Bolton, Ruth N.
4
Haenlein, Michael
4
Krafft, Manfred
4
Parasuraman, A.
4
Pitt, Leyland F.
4
Polo-Redondo, Yolanda
4
Wangenheim, Florian von
4
Aksoy, Lerzan
3
Auh, Seigyoung
3
Berry, Leonard L.
3
Berthon, Pierre R.
3
Bijmolt, Tammo H. A.
3
Campbell, Colin L.
3
Doorn, Jenny van
3
Gensler, Sonja
3
Jap, Sandy D.
3
Kumar, V.
3
Lemon, Katherine N.
3
Libai, Barak
3
McColl-Kennedy, Janet R.
3
Merlo, Omar
3
Pfeifer, Phillip E.
3
Plangger, Kirk
3
Rafaeli, Anat
3
Reinartz, Werner J.
3
Ruyter, Ko de
3
Shankar, Venkatesh
3
Skiera, Bernd
3
Watson, Richard T.
3
Wieseke, Jan
3
Wiesel, Thorsten
3
Bacile, Todd J.
2
Bell, Simon J.
2
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Business horizons
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Journal of service research : JSR
Journal of business research : JBR
647
Journal of retailing and consumer services
582
Industrial marketing management : the international journal for industrial and high-tech firms
406
SpringerLink / Bücher
312
International journal of hospitality management
280
The journal of services marketing
225
The journal of business & industrial marketing
193
The service industries journal
185
Journal of strategic marketing
171
Journal of the Academy of Marketing Science
164
International journal of electronic customer relationship management : IJECRM
140
Journal of marketing
124
International journal of contemporary hospitality management
120
Journal of travel and tourism marketing
118
Journal of hospitality marketing & management
116
The journal of product & brand management
111
Gabler Edition Wissenschaft
110
Tourism management : research, policies, practice
108
Asia Pacific journal of marketing and logistics
107
The journal of brand management : an international journal
107
Journal of service management
106
Cogent business & management
103
Journal of retailing
103
Psychology & marketing
100
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
99
Marketing intelligence & planning
97
European journal of marketing : EJM
95
Services marketing quarterly
92
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
86
The international journal of bank marketing : IJBM
85
Journal of marketing management : MM
82
Service business
80
Springer eBook Collection / Business and Economics
79
The international review of retail, distribution and consumer research
73
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
72
Journal of financial services marketing : JFSM
70
International journal of retail & distribution management
68
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ECONIS (ZBW)
264
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1
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264
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1
Building a competitive advantage based on transparency : when and why does transparency matter for corporate social responsibility?
Liu, Yeyi
;
Heinberg, Martin
;
Huang, Xuan
;
Eisingerich, …
- In:
Business horizons
66
(
2023
)
4
,
pp. 517-527
Persistent link: https://www.econbiz.de/10014333502
Saved in:
2
Exploring the changing role of brand archetypes in customer-brand relationships : why try to be a hero when your brand can be more?
Merlo, Omar
;
Eisingerich, Andreas B
;
Gillingwater, Richard
- In:
Business horizons
66
(
2023
)
5
,
pp. 615-629
Persistent link: https://www.econbiz.de/10014382987
Saved in:
3
Loyalty or lethargy? : keeping sellers committed, not entrenched
Jelinek, Ronald
- In:
Business horizons
64
(
2021
)
1
,
pp. 61-71
Persistent link: https://www.econbiz.de/10012494566
Saved in:
4
Value creation (vs value destruction) as an unintended consequence of negative comments on [innocuous] brand social media posts
Labrecque, Lauren I.
;
Markos, Ereni
;
Yuksel, Mujde
; …
- In:
Journal of interactive marketing : a quarterly …
57
(
2022
)
1
,
pp. 115-140
Persistent link: https://www.econbiz.de/10013397509
Saved in:
5
Brave new world? : on AI and the management of customer relationships
Libai, Barak
;
Bart, Yakov
;
Gensler, Sonja
;
Hofacker, …
- In:
Journal of interactive marketing : a quarterly …
51
(
2020
),
pp. 44-56
Persistent link: https://www.econbiz.de/10012299809
Saved in:
6
The influence of consumer-brand relationship on the personalized advertising privacy calculus in social media
Hayes, Jameson L.
;
Brinson, Nancy H.
;
Bott, Gregory J.
; …
- In:
Journal of interactive marketing : a quarterly …
55
(
2021
),
pp. 16-30
Persistent link: https://www.econbiz.de/10013041306
Saved in:
7
Using speech acts to elicit positive emotions for complainants on social media
Argyris, Young Anna
;
Monu, Kafui
;
Kim, Yongsuk
;
Zhou, Yilu
- In:
Journal of interactive marketing : a quarterly …
55
(
2021
),
pp. 67-80
Persistent link: https://www.econbiz.de/10013041314
Saved in:
8
Managing your most loyal customer relationships
Larson, John A.
;
Jaworski, Bernard J.
;
Larson, Jack
- In:
Business horizons
64
(
2021
)
1
,
pp. 141-147
Persistent link: https://www.econbiz.de/10012494576
Saved in:
9
Let me entertain you? : the importance of authenticity in online customer engagement
Eigenraam, Anniek W.
;
Eelen, Jiska
;
Verlegh, Peeter
- In:
Journal of interactive marketing : a quarterly …
54
(
2021
),
pp. 53-68
Persistent link: https://www.econbiz.de/10012592155
Saved in:
10
Triadic relationships in healthcare
Atilla, E. Asuman
;
Steward, Michelle
;
Wu, Zhaohui
; …
- In:
Business horizons
61
(
2018
)
2
,
pp. 221-228
Persistent link: https://www.econbiz.de/10011809056
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