//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Business horizons"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~isPartOf:"The journal of business & industrial marketing"
~subject:"Customer integration"
~subject:"Marketing management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Soziale Medien"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Customer integration
Marketing management
Social Web
191
Social web
191
Internet marketing
114
Online-Marketing
114
Consumer behaviour
68
Konsumentenverhalten
68
Social media
53
Brand management
50
Markenführung
50
Beziehungsmarketing
47
Relationship marketing
47
Viral marketing
29
Virales Marketing
29
Advertising effects
25
Werbewirkung
25
Marketingmanagement
24
social media
24
B-to-B-Marketing
22
Brand image
22
Business-to-business marketing
22
Markenimage
22
Advertising
20
Lieferantenmanagement
19
Supplier relationship management
19
Werbung
19
E-commerce
15
Electronic Commerce
15
Brand
14
Facebook
13
Kundenintegration
13
Social network
13
Soziales Netzwerk
13
Markenartikel
12
Public relations
12
Öffentlichkeitsarbeit
12
Digitalisierung
11
Digitization
11
Communication
10
more ...
less ...
Online availability
All
Undetermined
24
Type of publication
All
Article
36
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
36
Aufsatz in Zeitschrift
36
Aufsatzsammlung
1
Language
All
English
37
Author
All
Drummond, Conor
2
Haenlein, Michael
2
Kaplan, Andreas M.
2
Karjaluoto, Heikki
2
McGrath, Helen
2
O'Toole, Thomas
2
Pitt, Leyland F.
2
Ulkuniemi, Pauliina
2
Baker, Colin R.
1
Bal, Anjali S.
1
Basaran Borsai, Anne Marie
1
Boon, Edward
1
Brown, Terrence E.
1
Burroughs, Benjamin
1
Chapple, Duncan
1
Cho, Su Yeon
1
Cortimiglia, Marcelo Nogueira
1
Cowan, Kirsten
1
Cullinane, Joe
1
Dam, Linda
1
Dass, Mayukh
1
Elsharnouby, Tamer H.
1
Faulds, David J.
1
Fready, Samby
1
García-Magro, Cristina
1
Hanna, Richard
1
Hazari, Sunil
1
Huotari, Lauri
1
Jones, Janice
1
Karahanna, Elena
1
Keinänen, Hanna
1
Khan, M. Altaf
1
Killian, Ginger
1
Kuivalainen, Olli
1
Kumar, Shivina
1
Laurell, Christofer
1
Lee, Byung-Kwan
1
Lipiäinen, Heini Sisko
1
Liu, Qianqian
1
Lo Presti, Letizia
1
more ...
less ...
Published in...
All
Business horizons
Journal of promotion management : innovations in planning and applied research
The journal of business & industrial marketing
Journal of business research : JBR
65
Journal of retailing and consumer services
25
Industrial marketing management : the international journal for industrial and high-tech firms
21
International journal of internet marketing and advertising : IJIMA
20
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
18
Journal of strategic marketing
16
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
15
The journal of brand management : an international journal
15
International journal of technology marketing : IJTMkt
12
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
12
Technological forecasting & social change : an international journal
12
Journal of internet commerce
11
Journal of marketing communications
11
Journal of marketing management : MM
11
Springer eBook Collection
11
The journal of product & brand management
11
Community-Marketing : wie Unternehmen in sozialen Netzwerken Werte schaffen
9
Journal of the Academy of Marketing Science
9
Marketing intelligence & planning
9
SpringerLink / Bücher
9
Asia Pacific journal of marketing and logistics
8
International journal of advertising : the review of marketing communications
8
Journal of open innovation : technology, market, and complexity
8
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
8
Handbook of social media management : value chain and business models in changing media markets
7
Journal of marketing
7
The journal of product innovation management : an international publication of the Product Development & Management Association
7
Digitale Kommunikation
6
Information systems research : ISR
6
International journal of networking and virtual organisations : IJNVO
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of fashion marketing and management
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
Psychology & marketing
6
Research policy : policy, management and economic studies of science, technology and innovation
6
Technology analysis & strategic management
6
more ...
less ...
Source
All
ECONIS (ZBW)
37
Showing
1
-
10
of
37
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
What makes customers more engaged on social media? : an investigation of customers' responses to brand-generated content on Twitter
Sharief, Omar
;
Elsharnouby, Tamer H.
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 49-76
Persistent link: https://www.econbiz.de/10014447584
Saved in:
2
(Over)eating with our eyes : an examination of mukbang influencer marketing and consumer engagement with food brands
Dam, Linda
;
Basaran Borsai, Anne Marie
;
Burroughs, Benjamin
- In:
Journal of promotion management : innovations in …
30
(
2024
)
2
,
pp. 227-251
Persistent link: https://www.econbiz.de/10014447612
Saved in:
3
Guest editorial: social media in business-to-business interaction, engagement, co-creation, and communication
McGrath, Helen
;
O'Toole, Thomas
;
Drummond, Conor
- In:
The journal of business & industrial marketing
38
(
2023
)
8
,
pp. 1601-1606
Persistent link: https://www.econbiz.de/10014314173
Saved in:
4
Special issue: social media in business-to-business interaction, engagement, co-creation, and communication
McGrath, Helen
(
ed.
);
O'Toole, Thomas
(
ed.
); …
-
2023
Persistent link: https://www.econbiz.de/10014314174
Saved in:
5
How and when does internal and external social media use for marketing impact B2B SME performance?
Zubielqui, Graciela Corral de
;
Jones, Janice
- In:
The journal of business & industrial marketing
38
(
2023
)
8
,
pp. 1607-1622
Persistent link: https://www.econbiz.de/10014314175
Saved in:
6
Market amplification or transformation? : the role of industry analysts in spreading WOM in B2B
Cowan, Kirsten
;
Palo, Teea
;
Chapple, Duncan
;
Zhang, Yiwei
- In:
The journal of business & industrial marketing
38
(
2023
)
8
,
pp. 1623-1638
Persistent link: https://www.econbiz.de/10014314176
Saved in:
7
The challenges of B2B innovation : using marketing analytics to plan and implement a successful digital catalog adoption
Wilson, R. Dale
;
Stephens, Anna M.
- In:
The journal of business & industrial marketing
38
(
2023
)
2
,
pp. 290-302
Persistent link: https://www.econbiz.de/10013539116
Saved in:
8
Emotional mechanics of gamification and value co-creation : the digital platform Nike+ as a B2B2C ecosystem
García-Magro, Cristina
;
Martín Peña, María Luz
; …
- In:
The journal of business & industrial marketing
38
(
2023
)
2
,
pp. 414-428
Persistent link: https://www.econbiz.de/10013539282
Saved in:
9
A comparison of lifestyle marketing and brand influencer advertising for Generation Z Instagram users
Hazari, Sunil
;
Sethna, Beheruz N.
- In:
Journal of promotion management : innovations in …
29
(
2023
)
4
,
pp. 491-534
Persistent link: https://www.econbiz.de/10013550371
Saved in:
10
Effects of instagram user-generated content on travel inspiration and planning : an extended model of technology acceptance
Zhou, Lijie
;
Xue, Fei
- In:
Journal of promotion management : innovations in …
28
(
2022
)
3
,
pp. 239-260
Persistent link: https://www.econbiz.de/10012821541
Saved in:
1
2
3
4
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->