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~isPartOf:"Business horizons"
~isPartOf:"Journal of retailing and consumer services"
~person:"Gamboa, Ana Margarida"
~subject:"Online-Marketing"
~subject:"Relationship marketing"
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Customer loyalty through social networks : lessons from Zara on Facebook
Gamboa, Ana Margarida
;
Gonçalves, Helena Martins
- In:
Business horizons
57
(
2014
)
6
,
pp. 709-717
Persistent link: https://www.econbiz.de/10010433303
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