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~isPartOf:"Business horizons"
~isPartOf:"Springer eBook Collection / Business and Economics"
~isPartOf:"SpringerLink / Bücher"
~person:"Ferraro, Carla"
~subject:"Marketing"
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From data to action : how marketers can leverage AI
Campbell, Colin L.
;
Sands, Sean
;
Ferraro, Carla
;
Tsao, …
- In:
Business horizons
63
(
2020
)
2
,
pp. 227-243
Persistent link: https://www.econbiz.de/10012172056
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