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~isPartOf:"Business horizons"
~person:"Berry, Leonard L."
~person:"Lay, Gunter"
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Dienstleistungen
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Berry, Leonard L.
Lay, Gunter
Brown, Stephen Walter
3
Bettencourt, Lance A.
2
May, Thornton
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Bitner, Mary Jo
1
George, William R.
1
Lovelock, Christopher H.
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Business horizons
Journal of service research : JSR
2
Mitteilungen aus der Produktionsinnovationserhebung
2
AMS review : official publication of the Academy of Marketing Science
1
In: Mitteilungen aus der Produktionsinnovationserhebung
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Journal of marketing
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Journal of retailing
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Journal of service management
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Marketing-mix strategies - product strategy and promotion strategy
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Studie zum deutschen Innovationssystem
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ECONIS (ZBW)
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The service-quality puzzle
Berry, Leonard L.
;
Parasuraman, A.
;
Zeithaml, Valerie A.
- In:
Business horizons
31
(
1988
)
5
,
pp. 35-43
Persistent link: https://www.econbiz.de/10003500754
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Guidelines for the advertising of services
George, William R.
;
Berry, Leonard L.
- In:
Business horizons
24
(
1981
)
4
,
pp. 52-56
Persistent link: https://www.econbiz.de/10003500727
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