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~isPartOf:"Business horizons"
~subject:"Beziehungsmarketing"
~subject:"Markenimage"
~subject:"Marketing management"
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Beziehungsmarketing
Markenimage
Marketing management
Consumer behaviour
85
Konsumentenverhalten
85
Relationship marketing
31
Brand management
19
Markenführung
19
Social Web
19
Social web
19
Internet marketing
17
Online-Marketing
17
Marketingmanagement
16
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12
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10
Brand image
9
Einzelhandel
9
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Viral marketing
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Virales Marketing
8
Customer satisfaction
6
Kundenzufriedenheit
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Marketing
6
Beschwerdemanagement
5
Complaint management
5
Consumer engagement
5
Customer value
5
Emotion
5
Kundenwert
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Social media
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Branding
4
Consumer behavior
4
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4
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43
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Campbell, Colin L.
4
Berman, Barry
2
Berthon, Pierre R.
2
Eisingerich, Andreas B
2
Ferraro, Carla
2
Ford, Robert C.
2
Mavrommatis, Alexis
2
Mills, Adam J.
2
Pitt, Leyland F.
2
Plangger, Kirk
2
Sands, Sean
2
Treen, Emily
2
Watson, Richard T.
2
Abratt, Russell
1
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1
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1
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1
Berthon, Jean-Paul
1
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1
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1
Brito, Eliane P. Z.
1
Cao, Jia Jocelyn
1
Cesareo, Ludovica
1
Chaudhry, Peggy E.
1
Contreras Ramírez, Germán
1
Cooper, Holly B.
1
Cummings, Krista Hill
1
Dalakas, Vassilis
1
Dass, Mayukh
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Dekimpe, Marnik G.
1
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1
Ewing, Michael
1
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1
Ferguson, Sarah Lord
1
Fudurić, Morana
1
Gao, Tao
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Business horizons
Journal of retailing and consumer services
641
Journal of business research : JBR
636
The journal of product & brand management
273
The journal of brand management : an international journal
239
International journal of hospitality management
196
Psychology & marketing
166
Asia Pacific journal of marketing and logistics
146
The journal of services marketing
125
European journal of marketing : EJM
118
Journal of the Academy of Marketing Science
113
Journal of marketing communications
111
Journal of marketing
102
Cogent business & management
100
Journal of strategic marketing
98
Marketing intelligence & planning
98
Journal of travel and tourism marketing
95
The journal of consumer marketing
95
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
88
Journal of retailing
87
Journal of international consumer marketing
86
Journal of hospitality marketing & management
85
International journal of contemporary hospitality management
78
International journal of retail & distribution management
77
The service industries journal
77
International journal of consumer studies
76
International journal of internet marketing and advertising : IJIMA
75
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
75
Journal of marketing management : MM
74
Marketing letters : a journal of research in marketing
73
Journal of global marketing
71
Industrial marketing management : the international journal for industrial and high-tech firms
70
Tourism management : research, policies, practice
67
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
66
Journal of promotion management : innovations in planning and applied research
66
Journal of fashion marketing and management
64
The international review of retail, distribution and consumer research
63
Journal of Islamic marketing
62
International marketing review
61
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
61
Services marketing quarterly
58
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ECONIS (ZBW)
43
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1
Building a competitive advantage based on transparency : when and why does transparency matter for corporate social responsibility?
Liu, Yeyi
;
Heinberg, Martin
;
Huang, Xuan
;
Eisingerich, …
- In:
Business horizons
66
(
2023
)
4
,
pp. 517-527
Persistent link: https://www.econbiz.de/10014333502
Saved in:
2
Exploring the changing role of brand archetypes in customer-brand relationships : why try to be a hero when your brand can be more?
Merlo, Omar
;
Eisingerich, Andreas B
;
Gillingwater, Richard
- In:
Business horizons
66
(
2023
)
5
,
pp. 615-629
Persistent link: https://www.econbiz.de/10014382987
Saved in:
3
Hero brands, brand heroes : how R.M. Williams inspired a cult following and created a shared sense of meaning
Cooper, Holly B.
;
Ewing, Michael
;
Campbell, Colin L.
; …
- In:
Business horizons
66
(
2023
)
3
,
pp. 405-414
Persistent link: https://www.econbiz.de/10014304277
Saved in:
4
Loyalty or lethargy? : keeping sellers committed, not entrenched
Jelinek, Ronald
- In:
Business horizons
64
(
2021
)
1
,
pp. 61-71
Persistent link: https://www.econbiz.de/10012494566
Saved in:
5
Managing your most loyal customer relationships
Larson, John A.
;
Jaworski, Bernard J.
;
Larson, Jack
- In:
Business horizons
64
(
2021
)
1
,
pp. 141-147
Persistent link: https://www.econbiz.de/10012494576
Saved in:
6
From data to action : how marketers can leverage AI
Campbell, Colin L.
;
Sands, Sean
;
Ferraro, Carla
;
Tsao, …
- In:
Business horizons
63
(
2020
)
2
,
pp. 227-243
Persistent link: https://www.econbiz.de/10012172056
Saved in:
7
How small service failures drive customer defection : introducing the concept of microfailures
Sands, Sean
;
Campbell, Colin L.
;
Shedd, Lois
;
Ferraro, Carla
- In:
Business horizons
63
(
2020
)
4
,
pp. 573-584
Persistent link: https://www.econbiz.de/10012287580
Saved in:
8
The differential treatment of women during service recovery : how perceived social power affects consumers' postfailure compensation
Cummings, Krista Hill
;
Seitchik, Allison E.
- In:
Business horizons
63
(
2020
)
5
,
pp. 647-658
Persistent link: https://www.econbiz.de/10012301448
Saved in:
9
Flatlined : combatting the death of retail stores
Berman, Barry
- In:
Business horizons
62
(
2019
)
1
,
pp. 75-82
Persistent link: https://www.econbiz.de/10011995667
Saved in:
10
Strategies for creating value through individual and collective customer experiences
Heinonen, Kristina
;
Campbell, Colin L.
;
Ferguson, Sarah Lord
- In:
Business horizons
62
(
2019
)
1
,
pp. 95-104
Persistent link: https://www.econbiz.de/10011995670
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