//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Business horizons"
~subject:"Business-to-business marketing"
~subject:"Social web"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Kundenwert"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Business-to-business marketing
Social web
Customer value
10
Kundenwert
10
Beziehungsmarketing
8
Relationship marketing
8
Betriebliche Wertschöpfung
5
Consumer behaviour
5
Konsumentenverhalten
5
Value creation
5
Marketing management
4
Marketingmanagement
4
Business model
2
Customer integration
2
Customer value analysis
2
Geschäftsmodell
2
Kundenintegration
2
Value co-creation
2
Blue Ocean strategy
1
Business model innovation
1
Co-production
1
Combined KSAs
1
Consumer behavior
1
Consumer value
1
Cord cutting
1
Cost-benefit analysis
1
Customer access
1
Customer capabilities
1
Customer data effect
1
Customer experience
1
Customer lifetime value
1
Customer partnerships
1
Customer resources
1
Customer satisfaction
1
Customer strategy
1
Customer value propositions
1
Customer variability
1
Embeddability
1
Envelopment attack
1
Exploration
1
Exploration and exploitation
1
Firm profitability
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Campbell, Colin L.
1
Ferguson, Sarah Lord
1
Heinonen, Kristina
1
Published in...
All
Business horizons
Industrial marketing management : the international journal for industrial and high-tech firms
40
Journal of business research : JBR
16
The journal of business & industrial marketing
13
Journal of business-to-business marketing
7
Journal of marketing
7
Innovation in pricing : contemporary theories and best practices
4
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
4
Marketing theory
4
Creating and managing superior customer value
3
Technological forecasting & social change : an international journal
3
Beiträge zum Controlling
2
California management review
2
International journal of consumer studies
2
International journal of internet marketing and advertising : IJIMA
2
Journal of creating value
2
Journal of customer behaviour
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of marketing analytics : JMA
2
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of retailing and consumer services
2
Journal of service research
2
Management decision : MD
2
Marketing intelligence & planning
2
Service business
2
Social Web im Tourismus : Strategien - Konzepte - Einsatzfelder
2
Arts marketing : an international journal ; AM
1
Asian journal of business and accounting : AJBA
1
Athens journal of business & economics : AJBE
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
1
Behavioural Public Policy
1
Beiträge zum wertorientierten Kundenbeziehungsmanagement
1
Bridging the gap between advertising academia and practice
1
Business relationship management and marketing
1
Business strategy and the environment
1
Capturing, analyzing, and managing word-of-mouth in the digital marketplace
1
De Gruyter Oldenbourg eBook-Paket Lehrbücher Wirtschaftswissenschaften
1
De Gruyter Studium
1
more ...
less ...
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Strategies for creating value through individual and collective customer experiences
Heinonen, Kristina
;
Campbell, Colin L.
;
Ferguson, Sarah Lord
- In:
Business horizons
62
(
2019
)
1
,
pp. 95-104
Persistent link: https://www.econbiz.de/10011995670
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->