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~isPartOf:"Business horizons"
~subject:"Kundenkarte"
~subject:"Mobile business"
~subject:"Relationship marketing"
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Kundenkarte
Mobile business
Relationship marketing
Consumer behaviour
2
Konsumentenverhalten
2
Kundenbindungsprogramm
2
Loyalty program
2
Beacons
1
Beziehungsmarketing
1
Competitive advantage
1
Customer incentives
1
Customer rewards programs
1
Geofencing
1
Internet marketing
1
Loyalty programs
1
Mobile Business
1
Mobile Marketing
1
Mobile communications
1
Mobile coupons
1
Mobile marketing
1
Mobile phone
1
Mobilkommunikation
1
Mobiltelefon
1
Online-Marketing
1
Opt-in
1
Smartphone marketing
1
Sustainable competitive advantage
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Wettbewerbsvorteil
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English
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Berman, Barry
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Nastasoiu, Alina
1
Vandenbosch, Mark B.
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Business horizons
Journal of retailing and consumer services
27
Journal of business research : JBR
19
Journal of the Academy of Marketing Science
14
International journal of hospitality management
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
The journal of services marketing
8
European journal of marketing : EJM
7
Journal of travel and tourism marketing
7
Journal of hospitality marketing & management
6
Journal of retailing
6
Marketing letters : a journal of research in marketing
6
International journal of contemporary hospitality management
5
International journal of retail & distribution management
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
SpringerLink / Bücher
5
The service industries journal
5
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Journal of marketing research : JMR
4
The Cornell hospitality quarterly
4
The international review of retail, distribution and consumer research
4
Tourism management : research, policies, practice
4
Asia Pacific journal of marketing and logistics
3
Handbuch Kundenbindungsmanagement : Strategien und Instrumente für ein erfolgreiches CRM
3
Handbuch Kundenmanagement : Anforderungen, Prozesse, Zufriedenheit, Bindung und Wert von Kunden
3
Jahrbuch der Absatz- und Verbrauchsforschung
3
Journal of business economics : JBE
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of financial services marketing : JFSM
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
3
Kundenmanagement & Electronic Commerce
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Schriften zu Marketing und Management
3
Administrative Sciences : open access journal
2
Beiträge zur Unternehmensführung
2
Central European business review : CEBR
2
Dissertation Series CentER
2
Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
2
European journal of marketing
2
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Competing with loyalty : how to design successful customer loyalty reward programs
Nastasoiu, Alina
;
Vandenbosch, Mark B.
- In:
Business horizons
62
(
2019
)
2
,
pp. 207-214
Persistent link: https://www.econbiz.de/10011995687
Saved in:
2
Planning and implementing effective mobile marketing programs
Berman, Barry
- In:
Business horizons
59
(
2016
)
4
,
pp. 431-439
Persistent link: https://www.econbiz.de/10011514833
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