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~isPartOf:"Business horizons"
~subject:"Mobile Business"
~subject:"mobile marketing"
~type_genre:"Article in journal"
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Mobile Business
mobile marketing
Mobile Marketing
5
Mobile marketing
5
Consumer behaviour
4
Internet marketing
4
Konsumentenverhalten
4
Mobile business
4
Mobile communications
4
Mobilkommunikation
4
Online-Marketing
4
Brand management
2
Markenführung
2
Mobile phone
2
Mobiltelefon
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Social Web
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Social web
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Advertising
1
Advertising effects
1
Augmented reality
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Beacons
1
Branding
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Connected shoppers
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Consumer decision process
1
Consumer engagement
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Customer integration
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Digital marketing
1
Einzelhandel
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Geofencing
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Innovation adoption
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Innovationsakzeptanz
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Interactive marketing
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Kundenbindungsprogramm
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Kundenintegration
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Loyalty program
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Article in journal
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Berman, Barry
1
Faulds, David J.
1
Gao, Tao
1
Kaplan, Andreas M.
1
Mangold, W. Glynn
1
Pagani, Margherita
1
Raju, P. S.
1
Rohm, Andrew J.
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Valsalan, Sarath
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Business horizons
International journal of internet marketing and advertising : IJIMA
6
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Journal of business research : JBR
4
Journal of marketing research
3
Journal of retailing and consumer services
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Information systems research : ISR
2
International journal of advertising : the review of marketing communications
2
International journal of business information systems : IJBIS
2
International journal of e-business research : an official publication of the Information Resources Management Association
2
International journal of electronic marketing and retailing : IJEMR
2
International journal of markets and business systems
2
International journal of technology marketing : IJTMkt
2
Journal of advertising research
2
Journal of marketing
2
Journal of promotion management : JPM
2
Journal of promotion management : innovations in planning and applied research
2
Journal of the Academy of Marketing Science
2
Acta Universitatis Danubius / Oeconomica
1
Arts and the market
1
Asia Pacific journal of marketing and logistics
1
Asian Academy of Management journal : AAMJ
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Benchmarking : an international journal
1
Business & information systems engineering : BISE ; the international journal of Wirtschaftsinformatik
1
Electronic commerce research
1
Electronic commerce research and applications
1
Electronic markets : the international journal on networked business
1
Expert journal of marketing
1
GITAM journal of management : a quarterly publication of GITAM Institute of Management
1
International journal of Indian culture and business management
1
International journal of Indian culture and business management : IJICBM
1
International journal of business and systems research
1
International journal of business and systems research : IJBSR
1
International journal of business innovation and research : IJBIR
1
International journal of electronic commerce : IJEC
1
International journal of leisure and tourism marketing : IJLTM
1
International journal of public sector performance management : IJPSPM
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ECONIS (ZBW)
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1
The mobile shopping revolution : redefining the consumer decision process
Faulds, David J.
;
Mangold, W. Glynn
;
Raju, P. S.
; …
- In:
Business horizons
61
(
2018
)
2
,
pp. 323-338
Persistent link: https://www.econbiz.de/10011809180
Saved in:
2
Planning and implementing effective mobile marketing programs
Berman, Barry
- In:
Business horizons
59
(
2016
)
4
,
pp. 431-439
Persistent link: https://www.econbiz.de/10011514833
Saved in:
3
Brand in the hand : a cross-market investigation of consumer acceptance of mobile marketing
Rohm, Andrew J.
;
Gao, Tao
;
Sultan, Fareena
;
Pagani, …
- In:
Business horizons
55
(
2012
)
5
,
pp. 485-493
Persistent link: https://www.econbiz.de/10009623103
Saved in:
4
If you love something, let it go mobile : mobile marketing and mobile social media 4x4
Kaplan, Andreas M.
- In:
Business horizons
55
(
2012
)
2
,
pp. 129-139
Persistent link: https://www.econbiz.de/10009522399
Saved in:
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