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Why do boycotts sometimes increase sales? : consumer activism in the age of political polarization
Neureiter, Michael
;
Bhattacharya, C. B.
- In:
Business horizons
64
(
2021
)
5
,
pp. 611-620
Persistent link: https://www.econbiz.de/10012990352
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Risky business : taking a stand on social issues
Weinzimmer, Laurence G.
;
Esken, Candace A.
- In:
Business horizons
59
(
2016
)
3
,
pp. 331-337
Persistent link: https://www.econbiz.de/10011488397
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