//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Business horizons"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Mobilkommunikation"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Mobile communications
6
Mobilkommunikation
6
Mobile Business
5
Mobile business
5
Internet marketing
4
Mobile Marketing
4
Mobile marketing
4
Online-Marketing
4
Consumer behaviour
3
Konsumentenverhalten
3
Mobile phone
3
Mobiltelefon
3
Brand management
2
Markenführung
2
Social Web
2
Social web
2
Arbeitsmobilität
1
Arbeitspsychologie
1
Beacons
1
Brands
1
Connected shoppers
1
Consumer decision process
1
Creativity
1
Customer service
1
Digital marketing
1
Einzelhandel
1
Emotion
1
Emotional labor
1
Geofencing
1
Innovation adoption
1
Innovationsakzeptanz
1
Kreativität
1
Kundenbindungsprogramm
1
Kundenservice
1
Labour mobility
1
Loyalty program
1
Marketing
1
Marketing management
1
Marketingmanagement
1
Mindfulness
1
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
6
Type of publication (narrower categories)
All
Article in journal
6
Aufsatz in Zeitschrift
6
Language
All
English
6
Author
All
Balagué, Christine
1
Berman, Barry
1
Berthon, Pierre R.
1
Faulds, David J.
1
Gao, Tao
1
Kaplan, Andreas M.
1
Leyland, Pitt
1
Mangold, W. Glynn
1
McCarthy, Ian P.
1
Pagani, Margherita
1
Raju, P. S.
1
Rohm, Andrew J.
1
Sultan, Fareena
1
Valsalan, Sarath
1
Wang, Emma
1
Zhao, Zhenzhen
1
more ...
less ...
Published in...
All
Business horizons
Telecommunications policy : the international journal of digital economy, data sciences and new media
280
Technological forecasting & social change : an international journal
92
Journal of retailing and consumer services
70
SpringerLink / Bücher
48
Information economics and policy : IEP
46
AGDI working paper
41
International journal of networking and virtual organisations : IJNVO
37
Journal of business research : JBR
37
Handbook of research in mobile business : technical, methodological, and social perspectives
36
International journal of business information systems : IJBIS
33
Information systems research : ISR
30
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
29
The Second International Conference on Mobile Business : m>Business 2003 ; [Die Konferenz "m>Business" fand vom 23. bis 24. Juni 2003 in Wien statt]
27
WIK Diskussionsbeitrag
26
CESifo working papers
25
Discussion paper / Centre for Economic Policy Research
25
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
24
International journal of e-business research : an official publication of the Information Resources Management Association
23
Research policy : policy, management and economic studies of science, technology and innovation
23
Working paper
23
Diskussionsbeiträge / Wissenschaftliches Institut für Kommunikationsdienste
22
NBER working paper series
22
Telematics and informatics : an interdisciplinary journal on the social impacts of new technologies
22
Applied economics
21
Diskussionsbeiträge / Wissenschaftliches Institut für Infrastruktur und Kommunikationsdienste
21
Tourism management : research, policies, practice
20
International journal of hospitality management
19
International journal of industrial organization
19
Handbook of research on mobile marketing management
18
Cogent business & management
17
Electronic markets : the international journal on networked business
17
Gabler Edition Wissenschaft
17
International journal of electronic business
17
NBER Working Paper
17
Electronic commerce research
16
Mobile virtual work : a new paradigm? ; With 26 tables
16
NET Institute Working Paper
16
Technology analysis & strategic management
16
Working paper / National Bureau of Economic Research, Inc.
16
Applied economics letters
15
more ...
less ...
Source
All
ECONIS (ZBW)
6
Showing
1
-
6
of
6
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The mobile shopping revolution : redefining the consumer decision process
Faulds, David J.
;
Mangold, W. Glynn
;
Raju, P. S.
; …
- In:
Business horizons
61
(
2018
)
2
,
pp. 323-338
Persistent link: https://www.econbiz.de/10011809180
Saved in:
2
Planning and implementing effective mobile marketing programs
Berman, Barry
- In:
Business horizons
59
(
2016
)
4
,
pp. 431-439
Persistent link: https://www.econbiz.de/10011514833
Saved in:
3
Service, emotional labor, and mindfulness
Wang, Emma
;
Berthon, Pierre R.
;
Leyland, Pitt
; …
- In:
Business horizons
59
(
2016
)
6
,
pp. 655-661
Persistent link: https://www.econbiz.de/10011609830
Saved in:
4
Designing branded mobile apps : fundamentals and recommendations
Zhao, Zhenzhen
;
Balagué, Christine
- In:
Business horizons
58
(
2015
)
3
,
pp. 305-315
Persistent link: https://www.econbiz.de/10011286505
Saved in:
5
If you love something, let it go mobile : mobile marketing and mobile social media 4x4
Kaplan, Andreas M.
- In:
Business horizons
55
(
2012
)
2
,
pp. 129-139
Persistent link: https://www.econbiz.de/10009522399
Saved in:
6
Brand in the hand : a cross-market investigation of consumer acceptance of mobile marketing
Rohm, Andrew J.
;
Gao, Tao
;
Sultan, Fareena
;
Pagani, …
- In:
Business horizons
55
(
2012
)
5
,
pp. 485-493
Persistent link: https://www.econbiz.de/10009623103
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->