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~isPartOf:"Business process management journal"
~isPartOf:"Corporate governance : the international journal for effective board performance"
~isPartOf:"International journal of business information systems : IJBIS"
~isPartOf:"International journal of management concepts and philosophy : IJMCP"
~subject:"Brand image"
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Business process management journal
Corporate governance : the international journal for effective board performance
International journal of business information systems : IJBIS
International journal of management concepts and philosophy : IJMCP
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Discovering surrogate branding via online image development : a case from India
Jain, Varsha
;
Kitchen, Philip J.
;
Ganesh B. E.
;
Garg, …
- In:
International journal of management concepts and …
12
(
2019
)
3
,
pp. 342-359
Persistent link: https://www.econbiz.de/10012105416
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