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~isPartOf:"Business research"
~isPartOf:"Cogent business & management"
~isPartOf:"Discussion paper / Sonderforschungsbereich 386 der Ludwig-Maximilians-Universität München"
~isPartOf:"European research studies"
~isPartOf:"Journal of the Academy of Marketing Science"
~isPartOf:"Technological forecasting & social change : an international journal"
~subject:"Advertising value"
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Business research
Cogent business & management
Discussion paper / Sonderforschungsbereich 386 der Ludwig-Maximilians-Universität München
European research studies
Journal of the Academy of Marketing Science
Technological forecasting & social change : an international journal
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Investigating the effect of advertising irritation on digital advertising effectiveness : a moderated mediation model
Sharma, Anshuman
;
Dwivedi, Rohita
;
Mariani, Marcello M.
; …
- In:
Technological forecasting & social change : an …
180
(
2022
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013429235
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