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~isPartOf:"Business research : BuR ; official open access journal of VHB, Verband der Hochschullehrer für Betriebswirtschaft e.V"
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Business research : BuR ; official open access journal of VHB, Verband der Hochschullehrer für Betriebswirtschaft e.V
BuR - Business Research
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Faking or convincing : why do some advertising campaigns win creativity awards?
Kübler, Raoul V.
;
Proppe, Dennis
- In:
Business research : BuR ; official open access journal …
5
(
2012
)
1
,
pp. 60-81
Persistent link: https://www.econbiz.de/10010009342
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