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~isPartOf:"Business strategy and the environment"
~isPartOf:"China development review"
~isPartOf:"Kreativwirtschaft : Design, Mode, Medien, Games, Kommunikation, kulturelles Erbe"
~subject:"Brand management"
~subject:"Erfolgsfaktor"
~subject:"Produktgestaltung"
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Business strategy and the environment
China development review
Kreativwirtschaft : Design, Mode, Medien, Games, Kommunikation, kulturelles Erbe
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
17
SpringerLink / Bücher
7
The PDMA handbook of new product development
5
Beiträge zum Produkt-Marketing
4
The journal of product & brand management
4
International journal of product development : IJPD
3
International journal of production research
3
Journal of the Academy of Marketing Science
3
... für Dummies
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CSR und Produktmanagement : langfristige Wettbewerbsvorteile durch nachhaltige Produkte
2
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Handbuch Produktmanagement : Strategieentwicklung - Produktplanung - Organisation - Kontrolle
2
IW-Analysen : Forschungsberichte aus dem Institut der Deutschen Wirtschaft Köln
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International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
2
International journal of product lifecycle management : IJPLM
2
International journal of production economics
2
Lernen leichter gemacht
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Management internationaler Dienstleistungsmarken : Konzepte und Methoden für einen nachhaltigen Internationalisierungserfolg
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Marketing-mix strategies - product strategy and promotion strategy
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NBER reporter online
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Office of Research working paper / University of Illinois at Urbana-Champaign, College of Commerce and Business Administration
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Routledge-SCORAI studies in sustainable consumption
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California management review
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Communication arts book
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Green product development and product portfolio management : empirical evidence from an emerging economy
Jugend, Daniel
;
Luiz, Joao Victor Rojas
;
Chiappetta …
- In:
Business strategy and the environment
26
(
2017
)
8
,
pp. 1181-1195
Persistent link: https://www.econbiz.de/10011823396
Saved in:
2
Giving strategic importance to the development of industrial design
Wei, Jigang
;
Li, Yaokun
- In:
China development review
20
(
2018
)
1
,
pp. 39-47
Persistent link: https://www.econbiz.de/10011938157
Saved in:
3
Design Management=betriebliche Kreativwirtschaft
Hase, Holger
- In:
Kreativwirtschaft : Design, Mode, Medien, Games, …
,
(pp. 30-35)
.
2011
Persistent link: https://www.econbiz.de/10009236128
Saved in:
4
Diversity braucht Universal Design
Hinz, Katrin
;
Weller, Birgit
- In:
Kreativwirtschaft : Design, Mode, Medien, Games, …
,
(pp. 18-25)
.
2011
Persistent link: https://www.econbiz.de/10009236130
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