//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Business strategy and the environment"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"green advertising"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Nachhaltige Entwicklung
5
Sustainable development
5
Consumer behaviour
4
Environmental consciousness
4
Konsumentenverhalten
4
Umweltbewusstsein
4
Advertising effects
3
Environmental management
3
Green marketing
3
Umweltmanagement
3
Werbewirkung
3
green advertising
3
sustainable development
3
Öko-Marketing
3
Advertising
2
Sustainable product
2
Werbung
2
greenwashing
2
purchase intention
2
Öko-Produkt
2
Brand image
1
Brand management
1
Corporate Social Responsibility
1
Corporate social responsibility
1
Environmental policy
1
Luxury goods
1
Luxusgüter
1
Markenführung
1
Markenimage
1
Nachhaltiger Konsum
1
Nachhaltigkeit
1
Stakeholder
1
Sustainability
1
Sustainable consumption
1
Umweltpolitik
1
concern–behavior gap
1
electronics manufacturers
1
environmental accountability
1
environmental involvement
1
environmental management
1
more ...
less ...
Online availability
All
Undetermined
4
Free
1
Type of publication
All
Article
6
Type of publication (narrower categories)
All
Article in journal
6
Aufsatz in Zeitschrift
6
Language
All
English
6
Author
All
Bang Nguyen Viet
1
Chiang, Chang-Tang
1
Dai, Jiatong
1
Dutta-Powell, Ravi
1
Essiz, Oguzhan
1
Kou, Tun-Chih
1
Lai, Kee-hung
1
Lee, Bruce C. Y.
1
Lu, Chin-shan
1
Rhee, Joshua J.
1
Senyuz, Aysu
1
Shang, Kuo Chung
1
Sheng, Guanghua
1
Ur Rahman, Saleem
1
Wei, Chiou-Fong
1
Wodak, Saul
1
Wong, Christina W. Y.
1
more ...
less ...
Published in...
All
Business strategy and the environment
International journal of advertising : the review of marketing communications
10
Journal of marketing communications
6
Journal of business research : JBR
4
Journal of promotion management : innovations in planning and applied research
3
Asia Pacific journal of marketing and logistics
2
Cogent business & management
2
International journal of business excellence : IJBEX
2
Journal of advertising research
2
Journal of business ethics : JOBE
2
Journal of international consumer marketing
2
Journal of promotion management : JPM
2
Psychology & marketing
2
Transportation research / E : an international journal
2
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
1
Amfiteatru Economic Journal
1
Anadolu University Journal of Social Sciences
1
Arbeitspapier
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Business: Theory and Practice
1
Cogent Business & Management
1
Corporate communications : an international journal
1
DLSU business & economics review
1
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
1
Global business review
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International Journal of Asian Social Science
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of contemporary hospitality management
1
International journal of hospitality management
1
International journal of innovation & sustainable development : IJISD
1
International journal of internet marketing and advertising : IJIMA
1
International journal of public sector performance management
1
International journal of trade and global markets
1
Journal of Business Ethics
1
Journal of Business Research
1
Journal of business strategy
1
Journal of euromarketing
1
Journal of fashion marketing and management
1
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
1
more ...
less ...
Source
All
ECONIS (ZBW)
6
Showing
1
-
6
of
6
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Towards sustainable development : coupling green marketing strategies and consumer perceptions in addressing greenwashing
Ur Rahman, Saleem
;
Bang Nguyen Viet
- In:
Business strategy and the environment
32
(
2023
)
4
,
pp. 2420-2433
Persistent link: https://www.econbiz.de/10014328946
Saved in:
2
Predicting the value-based determinants of sustainable luxury consumption : a multi-analytical approach and pathway to sustainable development in the luxury industry
Essiz, Oguzhan
;
Senyuz, Aysu
- In:
Business strategy and the environment
33
(
2024
)
3
,
pp. 1721-1758
Persistent link: https://www.econbiz.de/10014513952
Saved in:
3
Two interventions for mitigating the harms of greenwashing on consumer perceptions
Dutta-Powell, Ravi
;
Rhee, Joshua J.
;
Wodak, Saul
- In:
Business strategy and the environment
33
(
2024
)
2
,
pp. 882-903
Persistent link: https://www.econbiz.de/10014467366
Saved in:
4
Advertising strategies and sustainable development : the effects of
green
advertising
appeals and subjective busyness on green purchase intention
Dai, Jiatong
;
Sheng, Guanghua
- In:
Business strategy and the environment
31
(
2022
)
7
,
pp. 3421-3436
Persistent link: https://www.econbiz.de/10013463222
Saved in:
5
Toward sustainable livelihoods : investigating the drivers of purchase behavior for green products
Wei, Chiou-Fong
;
Chiang, Chang-Tang
;
Kou, Tun-Chih
; …
- In:
Business strategy and the environment
26
(
2017
)
5
,
pp. 626-639
Persistent link: https://www.econbiz.de/10011699124
Saved in:
6
Uncovering the value of
green
advertising
for environmental management practices
Wong, Christina W. Y.
;
Lai, Kee-hung
;
Shang, Kuo Chung
; …
- In:
Business strategy and the environment
23
(
2014
)
2
,
pp. 117-130
Persistent link: https://www.econbiz.de/10010258223
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->