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~isPartOf:"Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing"
~person:"Reinecke, Candy"
~subject:"Innovation management"
~subject:"Preismanagement"
~subject:"Printwerbung"
~subject:"Theorie"
~type_genre:"Aufsatz im Buch"
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Die Fachzeitschrift in der B-to-B-Kommunikation
Reinecke, Candy
;
Höft, Uwe
- In:
Business-to-Business-Kommunikation : neue Entwicklungen …
,
(pp. 57-88)
.
2012
Persistent link: https://www.econbiz.de/10009665625
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