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~isPartOf:"Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing"
~subject:"Public relations"
~type_genre:"Fallstudie"
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Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
Public relations case studies : Fallbeispiele aus der Praxis
18
Online-PR im Web 2.0 : Fallbeispiele aus Wirtschaft und Politik
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Corporate communications : an international journal
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Strategisches Issues Management : vom erfolgreichen Umgang mit Krisen und Profilierungsthemen ; Konzepte - Implikationen - Best Practices
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Handbuch Verbandskommunikation
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PR-Kampagnen
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Corporate social responsibility in the digital age
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Journal of communication management : an international journal
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Veränderungskommunikation : so unterstützen Sie den Change-Prozess wirkungsvoll ; Themen, Prozesse, Umsetzung
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Communicating corporate social responsibility : perspectives and practice
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Die Kampagnenmacher : die neuen Instrumente und Strategien erfolgreicher Stakeholder-Dialoge
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Discourse, identities and genres in corporate communication : sponsorship, advertising and organizational communication
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Kommunikation als Erfolgsfaktor im Innovationsmanagement : Strategien im Zeitalter der Open Innovation
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Public relations campaigns
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Routledge new directions in public relations and communication research
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Social-Media-Handbuch : Theorien, Methoden, Modelle
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Theorie der Unternehmung
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Accounting for sustainability : practical insights
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Analyzing the strategic role of social networking in firm growth and productivity
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Business & society
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Business and society review : a quarterly forum on the role of business in a free society
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Business and sustainability : concepts, strategies and changes
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Computers & operations research : and their applications to problems of world concern ; an international journal
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Möglichkeiten und Grenzen der Kommunikation eines Industrieverbandes im Web 2.0
Pörner, Ronald
;
Schneider, Susanne
- In:
Business-to-Business-Kommunikation : neue Entwicklungen …
,
(pp. 239-255)
.
2012
Persistent link: https://www.econbiz.de/10009665601
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