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~isPartOf:"Business-to-business brand management : theory, research and executive case study exercises"
~isPartOf:"Commerce Division discussion paper / Lincoln University"
~isPartOf:"Gabler Edition Wissenschaft / Marktorientiertes Management"
~subject:"India"
~subject:"Markenartikel"
~subject:"Retail trade"
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Business-to-business brand management : theory, research and executive case study exercises
Commerce Division discussion paper / Lincoln University
Gabler Edition Wissenschaft / Marktorientiertes Management
Case studies on MNCs in India
4
Gabler Edition Wissenschaft
3
Discussion paper / Centre for Economic Policy Research
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Discussion papers / Deutsches Institut für Wirtschaftsforschung
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International journal of economics and financial issues : IJEFI
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Marktorientiertes Management
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Springer eBook Collection
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The journal of product & brand management
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Working papers / Department of International Economics and Management, Copenhagen Business School
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Branchenkompass ... Transport
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China-focused cases : selected winners of the CEIBS global case contest
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Creativity and innovation management
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Darden Case
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Direct store delivery : concepts, applications and instruments
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Discussion papers / Wissenschaftszentrum Berlin für Sozialforschung : Forschungsschwerpunkt Markt und politische Ökonomie
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E-business management : integration of Web technologies with business models
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European journal of innovation management
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European management journal
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European review of agricultural economics : ERAE
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Europäische Hochschulschriften / 5
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Finance India : the quarterly journal of Indian Institute of Finance
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Führungsverantwortung - bewährte oder innovative Managementmethoden? : Tagungsband
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Manufacturer brand benefits : mixed methods scaling
Glynn, Mark S.
- In:
Business-to-business brand management : theory, …
,
(pp. 33-114)
.
2009
Persistent link: https://www.econbiz.de/10008661022
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2
Dienstleistungen von Konsumgüterherstellern : eine Fallstudienanalyse zu Erfolgsfaktoren bei Primärdienstleistungsangeboten der Konsumgüter-Markenartikelindustrie
Edelmann, Alexander
-
2004
-
1. Aufl.
Persistent link: https://www.econbiz.de/10002467567
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3
Opening up to foreign competition : an analysis of Indian durable consumer goods industry
Sanyal, Amal
;
Patibandla, Murali
-
1999
Persistent link: https://www.econbiz.de/10001380237
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