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~isPartOf:"Business-to-business brand management : theory, research and executive case study exercises"
~isPartOf:"Commerce Division discussion paper / Lincoln University"
~subject:"India"
~subject:"Lieferantenmanagement"
~subject:"Markenartikel"
~subject:"Retail trade"
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Lieferantenmanagement
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1990-1996
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Business-to-business brand management : theory, research and executive case study exercises
Commerce Division discussion paper / Lincoln University
Gabler Edition Wissenschaft
7
Case studies on MNCs in India
4
Handelsforschung
4
Discussion papers / Deutsches Institut für Wirtschaftsforschung
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Internationalisierung von Vertrieb und Handel
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Kasseler Wirtschafts- und Verwaltungswissenschaften
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Schriften zu Marketing und Management
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Schriftenreihe Studien zum Konsumentenverhalten
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Springer eBook Collection
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Springer eBook Collection / Business and Economics
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The journal of brand management : an international journal
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The journal of product & brand management
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Trademarks, brands, and competitiveness
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Volkswirtschaftliche Diskussionsbeiträge
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Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
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Working papers / Department of International Economics and Management, Copenhagen Business School
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Africa journal of management
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Applied economics letters
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Arab economic and business journal
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BGPE discussion paper : Bavarian graduate program in economics
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Branchenkompass ... Transport
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CESifo Working Paper Series
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China-focused cases : selected winners of the CEIBS global case contest
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ECONIS (ZBW)
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Manufacturer brand benefits : mixed methods scaling
Glynn, Mark S.
- In:
Business-to-business brand management : theory, …
,
(pp. 33-114)
.
2009
Persistent link: https://www.econbiz.de/10008661022
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Opening up to foreign competition : an analysis of Indian durable consumer goods industry
Sanyal, Amal
;
Patibandla, Murali
-
1999
Persistent link: https://www.econbiz.de/10001380237
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