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~isPartOf:"Business-to-business marketing management : strategies, cases and solutions"
~isPartOf:"Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management"
~person:"Simão, Tânia"
~subject:"B-to-B-Marketing"
~subject:"Innovation management"
~subject:"Theorie"
~type_genre:"Aufsatz im Buch"
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Business-to-business marketing management : strategies, cases and solutions
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
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Markenführung für industrielle Lösungsanbieter
Belz, Christian
;
Simão, Tânia
- In:
Erfolgsfaktoren der Markenführung : Know-how aus …
,
(pp. 415-430)
.
2008
Persistent link: https://www.econbiz.de/10003588804
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