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~isPartOf:"Business-to-business marketing management : strategies, cases and solutions"
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Business-to-business marketing management : strategies, cases and solutions
Industrial marketing management : the international journal for industrial and high-tech firms
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A note on knowledge development in marketing
Hajikhani, Amjad
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LaPlaca, Peter J.
- In:
Business-to-business marketing management : strategies, …
,
(pp. 11-39)
.
2012
Persistent link: https://www.econbiz.de/10009532811
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