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~isPartOf:"CEMFI working paper"
~subject:"Consumer behaviour"
~subject:"Success factor"
~subject:"Theory"
~subject:"Werbekampagne"
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International advertising and communication : current insights and empirical findings
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Internet and network economics : third international workshop, WINE 2007, San Diego, CA, USA, December 12-14, 2007 ; proceedings
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Journal of consumer behaviour : an international research review
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A master class in brand planning : the timeless works of Stephen King
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AGMA-Forschungsberichte
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Advances in applied microeconomics : a research annual
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
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Cross-functional innovation management : perspectives from different disciplines ; to Klaus Brockhoff for his 65. birthday
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Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
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Advertising and consumer awareness of new, differentiated products
Barroso, Alicia
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Llobet, Gerard
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2011
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