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~isPartOf:"Information economics and policy : IEP"
~isPartOf:"JMM : the international journal on media management"
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Search: subject:"television"
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Fernsehprogramm
17
Television programme
17
USA
17
United States
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Fernsehen
13
Television
13
Theorie
10
Theory
10
Cable television
8
Fernsehsender
8
Fernsehwerbung
8
Kabelfernsehen
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Television advertising
8
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5
Privater Fernsehsender
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Advertising effects
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Competition
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Welfare analysis
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Wettbewerb
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Brand image
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Brand management
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Consumer behaviour
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Großbritannien
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Innovationsdiffusion
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Konsumentenverhalten
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48
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48
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Ferguson, Douglas A.
3
Greer, Clark F.
3
Chae, Suchan
2
Coffey, Amy Jo
2
Abramowitz, Amy D.
1
Adams-Bloom, Terry
1
Altmeppen, Klaus-Dieter
1
Bayo-Moriones, Alberto
1
Bergquist, Kyle
1
Bourreau, Marc
1
Brito, Duarte
1
Brown, Stephen Mark
1
Cabizza, Mariella M.
1
Cha, Jiyoung
1
Chan-Olmsted, Sylvia M.
1
Chesnes, Matthew
1
Chon, Bum Soo
1
Cleary, Johanna
1
Crampes, Claude
1
Crawford, Gregory S.
1
Cullen, Joseph
1
Cuntz, Alexander
1
De Fraja, Gianni
1
Ducey, Richard V.
1
Etayo, Cristina
1
Faustino, Paulo
1
Flores Curiel, Daniel
1
Fortunato, John A.
1
Gimpel, Gregory
1
Gutiérrez Rentería, Maria Elena
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Hino, Hayiel
1
Hollander, Abraham Jacob
1
Jin, Ginger Zhe
1
Karikari, John Agyei
1
Kendrick, Alice
1
Kim, Hyunchul
1
Kosterich, Allie
1
Ku, Linlin
1
Kwon, Kyounghee Hazel
1
Lantzsch, Katja
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CEPR Discussion Papers
Information economics and policy : IEP
JMM : the international journal on media management
The journal of media economics
119
Journal of advertising research
86
Telecommunications policy : the international journal of digital economy, data sciences and new media
48
Journal of advertising : official publication of the American Academy of Advertising
30
International journal of advertising : the quarterly review of marketing communications
29
Handbuch Unterhaltungsproduktion : Beschaffung und Produktion von Fernsehunterhaltung
23
Journal of sports economics
23
Young Consumers
23
Media-Perspektiven
22
Journal of media business studies
21
Journal of promotion management : JPM
21
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
21
Journal of marketing communications
19
Review of industrial organization : RIO
19
Aslib Proceedings
16
European Journal of Marketing
16
Strategien erfolgreicher TV-Marken : eine internationale Analyse
14
Zur Ökonomie der Unterhaltungsproduktion
14
Journal of business research : JBR
13
Marketing Intelligence & Planning
13
Prometheus
13
Applied economics
12
Telematics and informatics : an interdisciplinary journal on the social impacts of new technologies
12
Sind ARD und ZDF noch zu retten? : Tabuzonen im öffentlich-rechtlichen Rundfunk
11
Technological forecasting & social change : an international journal
11
The journal of industrial economics
11
International journal of sport finance
10
International journal on media management : JMM
10
Journal of Consumer Marketing
10
Journal of cultural economics
10
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
10
Journal of regulatory economics
10
Journal of sport management : the official journal of the North American Society of Sport Management
10
Prometheus : critical studies in innovation
10
Strategic Direction
10
The American economic review
10
Applied economics letters
9
International journal of industrial organization
9
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ECONIS (ZBW)
48
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1
Exclusive content and platform competition in Latin America
Cuntz, Alexander
;
Bergquist, Kyle
- In:
Information economics and policy : IEP
60
(
2022
),
pp. 1-19
Persistent link: https://www.econbiz.de/10013426761
Saved in:
2
Revisiting quality
television
: audience perceptions
Bayo-Moriones, Alberto
;
Etayo, Cristina
; …
- In:
JMM : the international journal on media management
20
(
2018
)
3
,
pp. 193-215
Persistent link: https://www.econbiz.de/10011975613
Saved in:
3
Windowed distribution strategies for substitutive
television
content : an audience-centric typology
Shay, Ronen
- In:
JMM : the international journal on media management
17
(
2015
)
3
,
pp. 175-193
Persistent link: https://www.econbiz.de/10011432584
Saved in:
4
No more status quo! : Canadian web-series creators’ entrepreneurial motives through a contextualized "entrepreneuring as emancipation" framework
Zboralska, Emilia
- In:
JMM : the international journal on media management
19
(
2017
)
1
,
pp. 29-53
Persistent link: https://www.econbiz.de/10011696369
Saved in:
5
Reconfiguring the "hits" : the new portrait of
television
program success in an era of big data
Kosterich, Allie
- In:
JMM : the international journal on media management
18
(
2016
)
1
,
pp. 43-58
Persistent link: https://www.econbiz.de/10011529118
Saved in:
6
Public service broadcasting, children’s
television
, and market failure : the case of the United Kingdom
Steemers, Jeanette
- In:
JMM : the international journal on media management
19
(
2017
)
4
,
pp. 298-314
Persistent link: https://www.econbiz.de/10011810309
Saved in:
7
Funding contemporary children's
television
: how digital convergence encourages retro reboots
Potter, Anna
- In:
JMM : the international journal on media management
19
(
2017
)
2
,
pp. 108-122
Persistent link: https://www.econbiz.de/10011706509
Saved in:
8
Exclusive quality : why exclusive distribution may benefit the TV-viewers
Stennek, Johan
- In:
Information economics and policy : IEP
26
(
2014
),
pp. 42-57
Persistent link: https://www.econbiz.de/10010411289
Saved in:
9
Agenda-setting through the
television
programming schedule : an examination of Major League Baseball on Fox
Fortunato, John A.
- In:
JMM : the international journal on media management
18
(
2016
)
3/4
,
pp. 163-180
Persistent link: https://www.econbiz.de/10011649321
Saved in:
10
Direct-to-consumer advertising and online search
Chesnes, Matthew
;
Jin, Ginger Zhe
- In:
Information economics and policy : IEP
46
(
2019
),
pp. 1-22
Persistent link: https://www.econbiz.de/10012301759
Saved in:
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