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~isPartOf:"CESifo working papers"
~isPartOf:"Journal of marketing research : JMR"
~person:"Shiv, Baba"
~subject:"Substitute goods"
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A bite to whet the reward appetite : the influence of sampling on reward-seeking behaviors
Wadhwa, Monica
;
Shiv, Baba
;
Nowlis, Stephen M.
- In:
Journal of marketing research : JMR
45
(
2008
)
4
,
pp. 403-413
Persistent link: https://www.econbiz.de/10003756179
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