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Nonparametric estimation of sponsored search auctions and impacts of AD quality on search revenue
Kim, Dongwoo
;
Pal, Pallavi
-
2023
This paper presents an empirical model of sponsored search auctions in which advertisers are ranked by bid and ad quality. We introduce a new nonparametric estimator for the advertiser's ad value and its distribution under the 'incomplete information' assumption. The ad value is characterized by...
Persistent link: https://www.econbiz.de/10014228566
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An externality-robust auction : theory and experimental evidence
Bartling, Björn
;
Netzer, Nick
-
2014
-
This version: April 2014, First version: November 2013
externalities due to spiteful preferences, which have been used to explain overbidding in the
second-price
auction
(SPA). Another …
Persistent link: https://www.econbiz.de/10010347030
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