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~isPartOf:"CORE discussion paper : DP"
~isPartOf:"Economics of innovation and new technology"
~isPartOf:"Interaktive Werbung : Marketingkommunikation auf dem Weg ins digitale Zeitalter"
~isPartOf:"Jahrbuch der Absatz- und Verbrauchsforschung"
~isPartOf:"Notes et études documentaires"
~isPartOf:"Working paper / National Bureau of Economic Research, Inc."
~subject:"Theorie"
~subject:"Theory"
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Search: subject_exact:"Advertising Industry"
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Advertising industry
15
Werbewirtschaft
15
Advertising
6
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6
USA
4
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4
Advertising effects
2
Press publisher
2
Presseverlag
2
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2
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2
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2
1900-1930
1
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1
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1
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1
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1
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1
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1
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1
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CORE discussion paper : DP
Economics of innovation and new technology
Interaktive Werbung : Marketingkommunikation auf dem Weg ins digitale Zeitalter
Jahrbuch der Absatz- und Verbrauchsforschung
Notes et études documentaires
Working paper / National Bureau of Economic Research, Inc.
Applied economics
3
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3
Série des documents de travail / Centre de Recherche en Économie et Statistique
3
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2
Journal of marketing research : JMR
2
Research and the development of pedagogical materials
2
Research and the development of pedagogical materials : working papers
2
Volkswirtschaftliche Diskussionsbeiträge
2
Working paper series
2
Absatzwirtschaft / Schriften zum Marketing
1
Advertising, promotion, and new media
1
CESifo Working Paper Series
1
CESifo working papers
1
Discussion paper / Centre for Economic Policy Research
1
Effektivität und Effizienz durch Netzwerke : wissenschaftliche Jahrestagung der Gesellschaft für Wirtschafts- und Sozialkybernetik vom 18. und 19. März 2004 in Lüneburg
1
Europäische Hochschulschriften / 5
1
Gabler Edition Wissenschaft
1
Grundlagen der Medienökonomie: Kommunikations- und Medienwissenschaft, Wirtschaftswissenschaft
1
Grundwissen der Ökonomik / Betriebswirtschaftslehre
1
Hamburger Schriften zur Marketingforschung
1
International Series in Quantitative Marketing
1
International journal of electronic commerce : IJEC
1
International journal of industrial organization
1
International journal of the economics of business
1
International series in quantitative marketing
1
Internet and network economics : third international workshop, WINE 2007, San Diego, CA, USA, December 12-14, 2007 ; proceedings
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of business economics : JBE
1
Journal of economics & management strategy : JEMS
1
Kohlhammer-Edition Marketing
1
La politica : metodi, storie, teorie
1
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ECONIS (ZBW)
9
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date (oldest first)
1
Network effects in the press and advertising industries
Gabszewicz, Jean Jaskold
;
Laussel, Didier
;
Sonnac, Nathalie
-
2002
Persistent link: https://www.econbiz.de/10001732849
Saved in:
2
Concentration in the press industry and the theory of the "circulation spiral"
Gabszewicz, Jean Jaskold
;
Laussel, Didier
;
Sonnac, Nathalie
-
2002
Persistent link: https://www.econbiz.de/10001732860
Saved in:
3
Market share determination in marketing service industries : a demand side approach
Liu, Hengzhong
;
Siokis, Fotios
- In:
Economics of innovation and new technology
12
(
2003
)
5
,
pp. 413-423
Persistent link: https://www.econbiz.de/10001770014
Saved in:
4
Die Auswahl von Werbeagenturen aus Informationsökonomischer Sicht
Schmalen, Helmut
;
Schachtner, Dirk
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
48
(
2002
)
3
,
pp. 220-238
Persistent link: https://www.econbiz.de/10001709443
Saved in:
5
La publicité : théories, acteurs et méthodes
Vernette, Eric
(
ed.
);
Caumont, Daniel
(
contributor
)
-
2000
Persistent link: https://www.econbiz.de/10013287051
Saved in:
6
Business success and businesses' beauty capital
Bosman, Ciska M.
(
contributor
)
-
1997
Persistent link: https://www.econbiz.de/10000633181
Saved in:
7
Die Digitalisierung von Kommunikations-, Produktions- und Dokumentationsprozessen in der Werbeagentur von heute und morgen
Hanisch, Michael
- In:
Interaktive Werbung : Marketingkommunikation auf dem …
,
(pp. 293-335)
.
1996
Persistent link: https://www.econbiz.de/10001293894
Saved in:
8
Costs, institutional mobility barriers, and market structure : advertising agencies as multiproduct firms
Silk, Alvin J.
-
1994
Persistent link: https://www.econbiz.de/10000904632
Saved in:
9
Informative advertising and competition : a non-cooperative approach
Gary-Bobo, Robert
;
Michel, Philippe
-
1988
Persistent link: https://www.econbiz.de/10011842999
Saved in:
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