Dinculescu Elena – Silvia; Eugeni, Antonescu Mirela - In: Ovidius University Annals, Economic Sciences Series XIII (2013) 1, pp. 304-307
If a few years ago, the banks in Romania didn`t put the problem of implementing a management a system of Customer Relationship Management (CMR), today things have changed, the subject learned the agenda of most Romanian banks. Thus we can say that the market in Romania has kept pace with...