Bernstein, Fernando (contributor); … - 2006 - Rev.: April 5, 2006
of information technologies has provided new means for retailers to reach
the end market. As substantially more consumers … logical extension
of the storefront’s physical presence, a complement to existing customer relationships, business
processes … selling opportunities.’ Melissa Bane, an
analyst with the Yankee Group, agrees: ‘Some of the smarter ones are starting to …